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Implementasi Edukasi Digital Marketing untuk Meningkatkan Penjualan UMKM Dusun Karya Harapan Mukti Kecamatan Pelepat Ilir Kabupaten Bungo Provinsi Jambi Agustina, Nia Putri; Dafit, Muhammad; Fadilah, Nur; Zaenudin, Moch Anwar; Mudaini, Bardan; Candra, Prengki Ade; Syamsoni, Ujang Ruhyat
khidmatan Vol 6 No 1 (2026): Khidmatan (dalam proses)
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/3adj6a26

Abstract

This community service activity was motivated by the limited use of digital marketing in the Keripik Singkong Barokah micro and small enterprise in Dusun Karya Harapan Mukti, Pelepat Ilir District, Bungo Regency, Jambi Province, where product promotion had mainly relied on word-of-mouth communication and WhatsApp messages, resulting in a narrow market reach. The activity aimed to improve the partner’s knowledge and skills in using digital media for product promotion while strengthening the business identity of the enterprise. The target partner was the Keripik Singkong Barokah business group, involving seven participants, including the business owner. The implementation employed the Participatory Action Research approach through stages of problem identification, observation, interviews, participatory discussion, digital marketing education, promotional design training using Canva, assistance in creating an Instagram account, and strengthening business accessibility through banner installation. The results showed an increase in the partner’s understanding of the importance of digital marketing, improved skills in designing promotional content, the availability of a business social media account, and stronger business visibility in both online and offline settings. The activity also encouraged a positive change in attitude, as the partner became more confident, more open to technology, and better prepared to manage promotion independently. Overall, this program is relevant as a practical, contextual, and sustainable model of rural business empowerment for home-based food enterprises.
IMPLEMENTATION OF DEEP LEARNING APPROACH IN THE FORMATION OF STUDENTS’ ISLAMIC CHARACTER AT STATE JUNIOR HIGH SCHOOL 3 PELEPAT ILIR Zaenudin, Moch Anwar; Andryadi; Adilla, Ulfa
Al-Hijr: Journal of Adulearn World Vol. 5 No. 2 (2026)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/alhijr.v5i2.1263

Abstract

This study aims to analyze the implementation of the deep learning approach in Islamic Religious Education learning and its contribution to the formation of Islamic character of students at SMP Negeri 3 Pelepat Ilir. The research uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation of school principals, vice principals, PAI teachers, and students. The results of the study show that deep learning is applied through reflective learning and religious habits, such as congregational zuhur prayers, recitation readings, tahfiz, lectures, and Yasin readings, so that students are more active, easier to get along with material with real life, and better understand the value of honesty, discipline, responsibility, and the meaning of worship. The findings also show the growth of socio-religious interaction and students’ metacognitive awareness, although the implementation still faces obstacles in the form of time constraints, teacher readiness, variation in learning styles, and facility support. The novelty of this research lies in the placement of deep learning not only as a strategy to improve cognitive understanding but as an integrative approach that links classroom learning, personal reflection, and school religious culture in the formation of Islamic character. The implications of this study emphasize the importance of designing reflective PAI learning so that schools can strengthen the substantive internalization of Islamic values, build a dynamic religious culture, and make Islamic Religious Education a space for the transformation of students’ knowledge, attitudes, and behaviors in the era of inclusive contemporary education.