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All Journal Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Diya Mirzha Rusyanto
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Religion Arts Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Implementasi Struktur Tiga Babak dalam Penulisan Naskah pada Video Feature “Jejak Rasa: Akar dari Tanah Priangan” Fazila Safia Utomo; Diya Mirzha Rusyanto; Rinda Aunillah Sirait; Kurnia Lucky Fadillah
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 3 No. 2 (2026): April: Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v3i2.1077

Abstract

This study aims to explain the implementation of the three-act structure in scriptwriting for the feature video entitled “Jejak Rasa: Akar dari Tanah Priangan.” The background of this research is based on the tendency of audiovisual representations of cassava that remain partial, focusing only on either traditional or modern aspects without integrating both into a cohesive narrative. This study employs a qualitative approach based on creative practice, where the author acts as a scriptwriter responsible for designing the narrative flow using the three-act structure: set up, confrontation, and resolution. The production process consists of three stages: pre-production, production, and post-production, involving literature research, field observation, interviews with key informants, and the development of visual and audio narratives. The findings indicate that the implementation of the three-act structure successfully creates a systematic narrative that integrates historical, cultural, and modern dimensions of cassava transformation. This structure also effectively builds a coherent dramatic flow and enhances audience emotional engagement. The implications of this study are expected to provide references for academics and practitioners in developing research-based audiovisual scriptwriting, particularly in the context of local culture and gastronomy.
Penerapan Teknik Sinematografi oleh Director Of Photography pada Produksi Video Feature “Jejak Rasa: Akar dari Tanah Priangan” Diya Mirzha Rusyanto; Fazila Safia Utomo; Rinda Aunillah Sirait; Kurnia Lucky Fadillah
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 3 No. 2 (2026): April: Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v3i2.1079

Abstract

IIn the process of creating the feature video "Jejak Rasa: Akar dari Tanah Priangan," the author serves as the Director of Photography, responsible for managing the visual aspects to effectively and comprehensively convey the message. This is achieved through the application of various cinematographic techniques, such as careful selection of camera angles, types of shots, camera movements, and in-depth composition. The main goal of this feature video production is to showcase the cultural value of cassava as an essential part of the culinary identity of Tanah Priangan, while also highlighting its transformation from traditional food to modern culinary innovation with contemporary relevance and appeal. This work is expected to provide a more comprehensive visual representation of local food culture and raise public awareness about the importance of preserving culinary heritage as part of the nation's cultural wealth. The application of cinematographic techniques used not only strengthens the delivery of information but also effectively enhances the aesthetic quality of the work as a visual communication medium that can impact the audience emotionally and intellectually.
Co-Authors Fazila Safia Utomo Kurnia Lucky Fadillah Rinda Aunillah Sirait