Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Melda Oktavia, Sri
Unknown Affiliation
Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN BEKAS (THRIFTING): STUDI KASUS PADA KONSUMEN MISSMI SHOP DI KOTA PALANGKA RAYA Melda Oktavia, Sri; Nahan, Noorjaya; Harjoni, Harjoni; Sukmani, Meylinda
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 4 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i4.4493

Abstract

This study analyzes the effect of price and promotion on purchasing decisions for secondhand clothing (thrifting) among Missmi Shop consumers in Palangka Raya City. Using a quantitative method with multiple linear regression analysis on 96 respondents through purposive sampling. Data were collected using online questionnaires and analyzed with SPSS Version 27. The results show that partially price has no significant effect on purchasing decisions, while promotion has a positive and significant effect. Simultaneously, both variables have a significant effect with a good ability to explain variations in purchasing decisions. The study concludes that promotion is the dominant factor in driving thrift purchasing decisions, while price is not the main consideration for consumers. Future research is recommended to add variables such as product quality, brand image, and shopping experience, as well as expand the diversity of respondents.
Co-Authors Harjoni Harjoni Nahan, Noorjaya Sukmani, Meylinda