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All Journal Jurnal Riset Akuntansi
Novenda Sheila Divadhani
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Economics, Econometrics & Finance

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Service Orientation and Career Preparation Among Undergraduate Students Novenda Sheila Divadhani; Heri Prabowo; Farah Chalida Hanoum
Jurnal Riset Akuntansi Vol. 4 No. 2 (2026): May
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v4i2.3779

Abstract

This study examines the interrelationships between service orientation, career planning behaviours, training expectations, and self-efficacy among undergraduate students preparing for service industry careers. Methods: Using a quantitative correlational design, data were collected from 202 undergraduate students via a structured questionnaire. Pearson correlation analysis was conducted to examine relationships among key variables. Findings: Service orientation demonstrated significant positive correlations with all other constructs (r = .205 to .275, p < .01), positioning it as a central element in career preparation. The strongest correlation was observed between career research and clear career goals (r = .407, p < .01), while clear career goals and training relevance showed no significant relationship (r = .119, p > .05). Implications: The findings suggest that service orientation should be integrated into career development programs and that holistic approaches addressing multiple constructs simultaneously may be particularly effective. Originality: This study extends Social Cognitive Career Theory by incorporating service orientation as a key variable and applies service-dominant logic to career preparation processes.
Co-Authors Farah Chalida Hanoum Heri Prabowo