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All Journal Briliant: Jurnal Riset dan Konseptual
Proposalia, Elok Rosyida
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Education

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Pengaruh Entrepreneurial education dan E-commerce Understanding Terhadap Entrepreneurial intention Melalui Penggunaan Media Sosial Proposalia, Elok Rosyida; Tuwoso; Widiyanti
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 1 (2026): Volume 11 Nomor 1, Februari 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i1.2124

Abstract

The purpose of this study is to look at how entrepreneurship education and students' awareness of e-commerce affect entrepreneurial inclinations through the usage of social media. In this study, there are two independent factors, entrepreneurial education (X1) and e-commerce understanding (X2), one dependent variable, entrepreneurial intention (Y), and a mediating variable, social media use (Z). This study employs a descriptive design with quantitative research methodologies. Respondents for this study were Fashion Department students at SMKN 1 Sooko Mojokerto and SMKN Jatirejo who had taken entrepreneurial courses. The study included 237 students who completed a questionnaire and were analyzed using structural equality modeling (SEM). The results of this study indicate that entrepreneurial education has a positive and significant effect on social media usage, e-commerce understanding does not have a positive and significant effect on social media usage, entrepreneurial education has a positive and significant effect on entrepreneurial intention, social media usage has a positive and significant effect on entrepreneurial intention, e-commerce understanding.
Co-Authors Tuwoso Widiyanti