Briliant: Jurnal Riset dan Konseptual
Vol 11 No 1 (2026): Volume 11 Nomor 1, Februari 2026

Pengaruh Entrepreneurial education dan E-commerce Understanding Terhadap Entrepreneurial intention Melalui Penggunaan Media Sosial

Proposalia, Elok Rosyida (Unknown)
Tuwoso (Unknown)
Widiyanti (Unknown)



Article Info

Publish Date
22 Feb 2026

Abstract

The purpose of this study is to look at how entrepreneurship education and students' awareness of e-commerce affect entrepreneurial inclinations through the usage of social media. In this study, there are two independent factors, entrepreneurial education (X1) and e-commerce understanding (X2), one dependent variable, entrepreneurial intention (Y), and a mediating variable, social media use (Z). This study employs a descriptive design with quantitative research methodologies. Respondents for this study were Fashion Department students at SMKN 1 Sooko Mojokerto and SMKN Jatirejo who had taken entrepreneurial courses. The study included 237 students who completed a questionnaire and were analyzed using structural equality modeling (SEM). The results of this study indicate that entrepreneurial education has a positive and significant effect on social media usage, e-commerce understanding does not have a positive and significant effect on social media usage, entrepreneurial education has a positive and significant effect on entrepreneurial intention, social media usage has a positive and significant effect on entrepreneurial intention, e-commerce understanding.

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Journal Info

Abbrev

BRILIANT

Publisher

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Education

Description

BRILIANT : Jurnal Riset dan Konseptual published by Universitas Nahdlatul Ulama Blitar. Published four times a year in print and online. Journals are published every three months, in February, May, August and November. The article topics contained in this journal are the results of research and ...