Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Buletin Ilmiah IMPAS
Palastri, Azalia Anindya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DETERMINANTS OF CONSUMER PURCHASE DECISIONS IN THE AGROINDUSTRY OF ECO-ENZYME SOAP FOR WOVEN TEXTILES AT CV. MAZMUR ECO SHOP IN KUPANG CITY Palastri, Azalia Anindya; Pellokila, Marthen Robinson; Darlen, Maria Fransisca
Buletin Ilmiah Impas Vol 26 No 3 (2025): Volume: 26 No.: 3 November Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i3.28334

Abstract

The issue of organic waste management remains a serious environmental challenge in Indonesia. Eco-enzyme has emerged as one potential solution for organic waste management because it can be used as a raw material for organic soap that is environmentally friendly and has practical value. This study aims to analyze the determining factors of consumer purchasing decisions for eco-enzyme soap for woven textiles at CV. Mazmur Eco Shop, Kupang City. The study employed a quantitative approach using binary logistic regression with 100 respondents selected through purposive sampling. The results show that price and consumer trust have a significant effect on purchasing decisions, whereas perceived product quality is not significant. These findings indicate the importance of pricing strategies and consumer education in increasing consumer trust and encouraging the purchase of eco-enzyme soap.
Co-Authors Darlen, Maria Fransisca Marthen Robinson Pellokila