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All Journal Buletin Ilmiah IMPAS
Darlen, Maria Fransisca
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Agriculture, Biological Sciences & Forestry

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DETERMINANTS OF CONSUMER PURCHASE DECISIONS IN THE AGROINDUSTRY OF ECO-ENZYME SOAP FOR WOVEN TEXTILES AT CV. MAZMUR ECO SHOP IN KUPANG CITY Palastri, Azalia Anindya; Pellokila, Marthen Robinson; Darlen, Maria Fransisca
Buletin Ilmiah Impas Vol 26 No 3 (2025): Volume: 26 No.: 3 November Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i3.28334

Abstract

The issue of organic waste management remains a serious environmental challenge in Indonesia. Eco-enzyme has emerged as one potential solution for organic waste management because it can be used as a raw material for organic soap that is environmentally friendly and has practical value. This study aims to analyze the determining factors of consumer purchasing decisions for eco-enzyme soap for woven textiles at CV. Mazmur Eco Shop, Kupang City. The study employed a quantitative approach using binary logistic regression with 100 respondents selected through purposive sampling. The results show that price and consumer trust have a significant effect on purchasing decisions, whereas perceived product quality is not significant. These findings indicate the importance of pricing strategies and consumer education in increasing consumer trust and encouraging the purchase of eco-enzyme soap.
DETERMINANTS OF PADDY FIELD CONVERSION IN ROTE NDAO REGENCY Mooy, Injela Wahyuni Ayahnya; Abdurrahman, Mustafa; Darlen, Maria Fransisca
Buletin Ilmiah Impas Vol 26 No 3 (2025): Volume: 26 No.: 3 November Edition 2025
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v26i3.28337

Abstract

Paddy field conversion is a critical issue in agricultural development because it directly reduces the availability of land for food production. Rote Ndao Regency, one of the regions with the largest paddy field areas in East Nusa Tenggara Province, has experienced a significant decline in paddy field area during the last five years. A considerable proportion of these fields has been converted into housing, small businesses, and public facilities. If the conversion of paddy fields to non-agricultural functions is not controlled, the area available for food production will continue to decrease. This study used a quantitative approach and was conducted in Rote Ndao Regency using primary and secondary data. The data were analyzed using multiple linear regression with SPSS to determine the influence of several independent variables on paddy field conversion. The results show that 3,442 hectares of paddy fields in Rote Ndao Regency have been converted. These lands are no longer used for rice farming but have been shifted to other uses, including private houses, kiosks, workshops, restaurants, and rental houses. The multiple linear regression results indicate that population growth, growth of household-scale industries, household income, paddy field location, and paddy field productivity significantly affect paddy field conversion. To support food security programs, the government should tighten the permit system for converting agricultural land into non-agricultural land, strengthen the designation of sustainable food agricultural land, and provide extension services that encourage farmers to use existing agricultural land more productively and sustainably.
Co-Authors Abdurrahman, Mustafa Marthen Robinson Pellokila Mooy, Injela Wahyuni Ayahnya Palastri, Azalia Anindya