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All Journal Brilliant International Journal of Management and Tourism Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Ali Musta’in
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Eksplorasi Peran Kepemimpinan dalam Membangun Motivasi Anggota dan Kinerja Organisasi: Stusi Kasus pada Himpunan Mahasiswa Sipil Kabupaten Lamongan Zildjian Aura Dewa Saldana; Dadang Wiratama; Ali Musta’in
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 2 (2026): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i2.7043

Abstract

This study aims to explore in depth the role of leadership in building member motivation and improving organizational performance at the Civil Engineering Student Association in Lamongan Regency. The method used is qualitative research with a case study approach, which allows researchers to understand the phenomenon contextually and comprehensively. Data were collected through observation techniques, in-depth interviews, and documentation of the organization's administrators and members who were actively involved in various activities. The results of the study indicate that participatory and communicative leadership styles have a significant role in increasing member motivation. This is realized through giving appreciation, involving members in the decision-making process, and implementing open and transparent communication. High member motivation has a positive impact on improving organizational performance, particularly in the successful implementation of planned work programs. However, this study also found several obstacles, such as miscommunication, time constraints, and differences of opinion among members that can affect organizational effectiveness. Therefore, an adaptive and solution-oriented leadership strategy is needed. Overall, this study confirms that leadership, motivation, and organizational performance are closely related and significantly influence each other.
The Effect of Price, Product Quality, and Brand Image on the Purchase Decision of OMG (Oh My Glam) Cosmetic Products Among Gen Z in Lamongan Sub-district Melinda Okta Ramadhani; Dadang Wiratama; Ali Musta’in
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7454

Abstract

This study aims to examine the influence of price, product quality, and brand image on purchasing decisions for OMG (Oh My Glam) cosmetic products among Generation Z in Lamongan District. The study uses a quantitative approach with explanatory research to analyze the relationship between the variables studied. The research sample consisted of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires with a Likert scale and analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of SmartPLS 4.0 software. The results of the study indicate that partially, price has a positive and significant influence on purchasing decisions. Meanwhile, product quality shows a negative and insignificant influence on purchasing decisions. Brand image is proven to have a positive and significant influence on purchasing decisions. In addition to partial testing, the analysis results also show that price, product quality, and brand image simultaneously have a positive and significant influence on purchasing decisions for OMG (Oh My Glam) cosmetic products among Generation Z in Lamongan Sub-district.
Co-Authors Dadang Wiratama Melinda Okta Ramadhani Zildjian Aura Dewa Saldana