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All Journal JSMA (Jurnal Sains Manajemen dan Akuntansi) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Dadang Wiratama
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Pengaruh Motivasi Belanja Hedonis, Gaya Hidup Belanja, Promosi Penjualan Terhadap Pembelian Implusif Gen Z Sari, Putri Novita; Dadang Wiratama
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1799

Abstract

This research aims to identify the influence of the independent variables hedonic shopping motivation, shopping lifestyle, and sales promotions on the dependent variable impulse buying among Shopee consumers, especially gen z in Lamongan district. The method used is a quantitative approach by distributing questionnaires via Google Form then the test stages carried out include validity test, reliability test, multiple linear analysis test, partial t test, simultaneous F test, and coefficient of determination test (R2). The sample in this study was 100 respondents with the characteristics of generation Z, who had made purchases at Shopee, and lived in Lamongan district. The sampling method in this research used a non-probability sampling technique. Data analysis in this research utilized SPSS version 30 software as a testing tool. The research results show that hedonic shopping motivation, shopping lifestyle, and sales promotions all have a positive and significant influence on impulse buying. This is reinforced by the results of the coefficient of determination (R2) test for the independent variable of 55.9%, the remaining 44.1% is influenced by other variables outside the independent variable used in the research.
Pengaruh Cita Rasa, Harga, dan Kualitas Pelayanan terhadap Loyalitas Pelanggan (Studi Kasus pada Konsumen Chatime Lamongan ) Amaliyah Kartika; Dadang Wiratama
JSMA Vol 17 No 1 (2025): JSMA (Jurnal Sains Manajemen dan Akuntansi)
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37151/jsma.v17i1.216

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh cita rasa, harga, dan kualitas pelayanan terhadap loyalitas pelanggan Chatime di Lamongan dengan menggunakan metode kuantitatif. Penelitian ini melibatkan 100 responden yang dipilih menggunakan teknik non-probability sampling. Pengukuran variabel menggunakan skala Likert, dan data diolah menggunakan software SPSS versi 30. Tahap analisis yang dilakukan meliputi uji validitas, uji reliabilitas, uji regresi linear berganda, uji t parsial, uji F secara simultan, serta uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa ketiga variabel tersebut berpengaruh signifikan terhadap loyalitas pelanggan, dengan harga sebagai faktor yang paling dominan. Model penelitian ini mampu menjelaskan 81,9% variasi dalam loyalitas pelanggan, sementara 18,1% sisanya dipengaruhi oleh faktor lain yang tidak diteliti. Temuan ini dapat digunakan sebagai dasar dalam merancang strategi pemasaran untuk meningkatkan hubungan dengan pelanggan.
Pengaruh Gaya Hidup, Ulasan Pelanggan, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Marketplace Tiktok Shop (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Di Kota Lamongan) Muhammad Dzikri Abadi; Siti Hajar Falasifa Nirmala; Dadang Wiratama; M Adhitya Nugraha Pratama
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i6.8895

Abstract

This study aims to analyze the influence of lifestyle, customer reviews, and service quality on purchasing decisions on the TikTok Shop marketplace. This research employs a quantitative approach with lifestyle, customer reviews, and service quality as independent variables, and purchasing decisions as the dependent variable. The population as well as the sample of this study consisted of 98 students from the Faculty of Economics and Business in Lamongan City who use TikTok Shop, selected using a non-probability sampling technique. The data used were primary data collected through an online questionnaire survey using Google Forms. Data analysis was conducted using the Partial Least Squares (PLS) method with the assistance of SmartPLS 3 software through structural model (inner model) testing. The results indicate that lifestyle, customer reviews, and service quality have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings suggest that lifestyle preferences, information obtained from customer reviews, and service quality play an important role in influencing consumer purchasing decisions on social media–based marketplace platforms. This study is expected to contribute theoretically to the development of consumer behavior studies and serve as a reference for future research related to purchasing decisions in digital marketplaces.
Co-Authors Amaliyah Kartika M Adhitya Nugraha Pratama Putri Novita Sari Siti Hajar Falasifa Nirmala