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Evelina Cardet Fernández
Teaching Department of Tourism of University of Holguín, Holguín, Cuba

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Theoretical Approach to Agroturism and Its Contribution to Local Development Lisbet Eunice Pérez Anzardo; Evelina Cardet Fernández; Irina Reyes Martínez; Reynaldo Guzmán Páez
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 1 No 3 (2021): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (Aug
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v1i3.488

Abstract

Tourism as a driver of local development. It is also an international practice with results exhibited by countries from various latitudes. Therefore, a tourist management is imposed who allows the identification of gaps in tourist competitiveness, customer satisfaction, increased income, and an improvement in the quality of the population life. Today, city dwellers appreciate the rural world as the corner where tranquility, authenticity, nature, traditions, among other riches, are treasured. This new concept of rural tourism makes it possible for the great tourist currents to seek other spaces that are not only sun and beach destinations, as well as representing an attractive alternative for tourists. The following article makes a reflection on the basis of the main concepts and trends linked to agrotourism as local development strategies in order to facilitate the correct management of this tourism modality. Hence, theoretical methods were used such as analysis and synthesis, historical-logical, systemic structural; and empirical ones such as scientific observation, interview, study of normative documents, among others. As a result, the bases were laid for the theoretical-practical deepening of the research and a group of conditions are proposed that allow rural tourism to develop as an outstanding framework of the agricultural sector, and diversify the offer so that it behaves as a decisive factor in local development. The study has been validated and presented at national and international scientific events with positive results.
Procedure for the Design of Agrotourist Products to Contribute to Local Development Lisbet Eunice Pérez Anzardo; Evelina Cardet Fernández; Irina Reyes Martínez; Damián Agüero Pintado
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 2 No 1 (2022): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (Feb
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v2i1.601

Abstract

Tourism products constitute an element of high incidence in the economies of all countries due to their multiplying nature and their potential as exportable resources. In addition, they represent a significant variable within the study of marketing, since they are the main component of the offer of any destination and around which revolve the rest of the policies that operational marketing follows. Regardless of the type of tourist product that is offered, it must be taken into account to satisfy the needs of tourists so that they can enjoy a unique experience that identifies and differentiates it from other products. The following article proposes, based on current trends, a procedure for the design of agro-tourism products that can be used in a general way, for the creation of tourism products. It comprises four structured phases in the form of a system and a fifth evaluation phase, which is present in the previous ones; which allows the correct planning, development, management and promotion of nature tourism products and their different segments, so that they can be inserted in a competitive market and are not only optional for the Sun and Beach modality, which is the one that is the most influx of tourists attracts globally. It also has in one of its stages the validation through the criteria of specialists of the design, importance and relevance of the tourist product, depending on its quality.
Co-Authors Damián Agüero Pintado Irina Reyes Martínez Lisbet Eunice Pérez Anzardo Lisbet Eunice Pérez Anzardo Reynaldo Guzmán Páez