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All Journal Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Britain International of Humanities and Social Sciences (BIoHS) Journal Economit Journal Polit Journal
Abdullahi Aliyu Maiwada
Public Relations Unit, Nigeria Customs Service
Religion Arts Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : polit journal

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Advances in Government Policy and Regulatory Communication: Nigeria Customs Service Perspective Abdullahi Aliyu Maiwada
Polit Journal Scientific Journal of Politics Vol 5 No 3 (2025): Polit Journal: Scientific Journal of Politics, August
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/polit.v5i3.1340

Abstract

Effective communication is central to the success of government policy implementation and regulatory enforcement, particularly in complex governance systems such as Nigeria. This paper explores the advances in government policy and regulatory communication from the perspective of the Nigeria Customs Service (NCS), a key agency responsible for trade facilitation and revenue generation, suppression of smuggling and implementation of government fiscal policies. Drawing on contemporary scholarly literature and practical case studies, the paper examines how the NCS has increasingly adopted strategic communication tools, such as digital platforms, stakeholder engagement, public awareness campaigns, and media framing, to improve transparency, facilitate compliance, and enhance institutional credibility. It highlights key initiatives, including the implementation of the Pre-Arrival Assessment Report (PAAR), the border closure policy, and the ongoing trade modernisation project, as evidence of the agency’s evolving communication practices. The paper also discusses the challenges that continue to undermine effective regulatory communication, including policy inconsistency, infrastructural constraints, misinformation, and limited professional communication capacity. The paper concludes that while significant progress has been made, sustained improvement in regulatory communication within the NCS requires institutional reforms, enhanced inter-agency coordination, and the professionalisation of communication functions to foster inclusive, accountable, and efficient public governance.
Strategic Communication and Electoral Outcomes in Nigeria: Examining the Influence of New Media Campaigns on Voter Behaviour Okunade Joshua Kayode; Abdullahi Aliyu Maiwada; Mohammed Jibril Nasir; Joseph Ifeoluwa Joy
Polit Journal Scientific Journal of Politics Vol 6 No 2 (2026): Polit Journal: Scientific Journal of Politics, May
Publisher : Britain International for Academic Research (BIAR-Publisher)

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Abstract

This study explores the role of strategic communication in Nigerian political campaigns, emphasizing the impact of new media and messaging strategies on electoral outcomes. This research aims to fill this gap by providing a comprehensive analysis of how strategic communication, facilitated by new media, influences political campaigns and electoral results in Nigeria. Two pertinent theories deployed for the study are the Agenda-Setting Theory and the Uses and Gratifications Theory. A questionnaire survey was administered to a diverse sample of Nigerian voters, yielding insights into demographic characteristics, primary sources of political information, and perceptions of strategic communication effectiveness. This study underscores the critical role of strategic communication in Nigerian political campaigns, particularly through digital platforms. The findings reveal that a well-educated and economically diverse electorate, predominantly middle-aged and self-employed, engages actively in political discourse. With social media emerging as the primary source of political information, platforms such as Instagram and Twitter have become pivotal in mobilizing and influencing voters, especially young adults. The study highlights that message consistency and clarity significantly impact voter behavior, reinforcing the effectiveness of emotional and issue-based messaging. It is recommended that political organizations and media houses should conduct digital literacy campaigns to help voters critically assess political information just as an increased interactivity on social media platforms can enhance direct engagement between political actors and the electorate. Policymakers should implement guidelines to curb misinformation and promote fact-based political communication. Social media platforms should collaborate with electoral bodies to prevent the spread of misleading political content.
Social Media and Voter Mobilization during Nigeria’s 2023 General Elections: An Analysis of Political Campaign Strategies and Citizen Engagement Joseph Ifeoluwa Joy; Mohammed Jibril Nasir; Abdullahi Aliyu Maiwada
Polit Journal Scientific Journal of Politics Vol 6 No 2 (2026): Polit Journal: Scientific Journal of Politics, May
Publisher : Britain International for Academic Research (BIAR-Publisher)

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Abstract

The 2023 Nigerian General Elections marked a significant turning point in the country’s democratic process, with social media emerging as a central platform for political communication, voter mobilization, and citizen engagement. This paper examines the role of social media in shaping electoral participation during the elections, focusing on how political actors employed digital platforms to disseminate campaign messages, influence public opinion, and mobilize voters. The study further explores the extent to which citizens utilized social media to access political information, participate in political discussions, and engage with electoral processes. The research adopted a qualitative approach based on secondary data analysis. Data were gathered from scholarly journal articles, election observation reports, policy documents, publications from electoral and civil society organizations, media reports, and existing studies on digital political communication and electoral participation in Nigeria. The paper contends that while social media enhanced political awareness and participation, it simultaneously created opportunities for the spread of misinformation, disinformation, political polarization, and digital manipulation that influenced electoral discourse. The paper discovered that social media played a critical role in increasing voter engagement, expanding political participation among previously marginalized groups, and strengthening issue-based political conversations during the election period. However, the effectiveness of these platforms in promoting democratic participation was constrained by challenges relating to information credibility, digital inequalities, and the proliferation of false narratives. The study concludes that social media has become an indispensable instrument of electoral mobilization and democratic engagement in Nigeria.
Twitter, Political Communication, and Voter Behaviour in Nigeria Okunade Joshua Kayode; Abdullahi Aliyu Maiwada; Joseph Ifeoluwa Joy
Polit Journal Scientific Journal of Politics Vol 6 No 2 (2026): Polit Journal: Scientific Journal of Politics, May
Publisher : Britain International for Academic Research (BIAR-Publisher)

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Abstract

The emergence of social media has transformed political communication and electoral campaigns across democratic societies, providing political actors and citizens with new avenues for information dissemination, engagement, and participation. Specifically, the study investigated the role of Twitter in political communication, assessed its impact on voter decision-making and electoral participation, and explored public perceptions of media coverage during the election period. Guided by the Agenda-Setting Theory, the study adopted a qualitative research approach utilizing secondary data. The paper argues that Twitter emerged as a major source of political information for many voters, providing real-time updates, campaign messages, and political discussions. The study found that exposure to political content on Twitter significantly influenced voters' awareness of candidates, perceptions of political issues, and electoral choices. Participants also acknowledged the platform's capacity to enhance political engagement and participation, although concerns were raised regarding misinformation, political bias, and the credibility of some online content. Furthermore, the findings indicated that social media played a more prominent role in informing voters than some traditional media outlets during the election period. The study concludes that Twitter has become a critical instrument of political communication and electoral mobilization in Nigeria's evolving democratic landscape. While the platform contributes to political awareness and citizen participation, there is a need for greater media literacy, ethical journalism, and effective regulation of misinformation to strengthen democratic processes.
Media Framing of Socio-Political Discourse in Nigeria Okuchemiya Success; Carol Dixon Odoyi; Abdullahi Aliyu Maiwada
Polit Journal Scientific Journal of Politics Vol 6 No 3 (2026): Polit Journal: Scientific Journal of Politics, August
Publisher : Britain International for Academic Research (BIAR-Publisher)

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Abstract

Media framing plays a significant role in shaping public understanding of socio-political issues by influencing how events, actors, policies, and national debates are selected, presented, and interpreted. In Nigeria, where the media operates within a complex socio-political environment characterised by ethnic, religious, economic, and ideological divisions, the framing of public discourse has important implications for citizens' perceptions and democratic engagement. This study examines the framing of socio-political discourse in Nigeria, with particular attention to how the media constructs and represents political and social issues in the public sphere. Anchored in Framing Theory, the study adopts a qualitative research approach based on secondary data. Data are drawn from existing scholarly literature, journal articles, books, media reports, policy documents, and other relevant published sources on media framing and socio-political discourse in Nigeria. The data are reviewed and thematically analysed to identify dominant framing patterns, recurring themes, and the broader implications of media representations for public understanding and democratic discourse. The study argues that media framing extends beyond the presentation of events to influence how audiences interpret political actors, governance, public policies, and societal challenges. It concludes that balanced, responsible, and context-sensitive media framing is essential for promoting informed public debate, democratic participation, social cohesion, and accountable governance in Nigeria.
Co-Authors Carol Dixon Odoyi Ekpali Joseph Saint Joseph Ifeoluwa Joy Kayode Oluwafemi Ishola Mmesomachukwu Chukwuemeka Iloh Mohammed Jibril Nasir Okuchemiya Success Okuchemiya Success Okunade Joshua Kayode Timothy Ekeledirichukwu Onyejelem