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Okunade Joshua Kayode
Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria

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Strategic Communication and Electoral Outcomes in Nigeria: Examining the Influence of New Media Campaigns on Voter Behaviour Okunade Joshua Kayode; Abdullahi Aliyu Maiwada; Mohammed Jibril Nasir; Joseph Ifeoluwa Joy
Polit Journal Scientific Journal of Politics Vol 6 No 2 (2026): Polit Journal: Scientific Journal of Politics, May
Publisher : Britain International for Academic Research (BIAR-Publisher)

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This study explores the role of strategic communication in Nigerian political campaigns, emphasizing the impact of new media and messaging strategies on electoral outcomes. This research aims to fill this gap by providing a comprehensive analysis of how strategic communication, facilitated by new media, influences political campaigns and electoral results in Nigeria. Two pertinent theories deployed for the study are the Agenda-Setting Theory and the Uses and Gratifications Theory. A questionnaire survey was administered to a diverse sample of Nigerian voters, yielding insights into demographic characteristics, primary sources of political information, and perceptions of strategic communication effectiveness. This study underscores the critical role of strategic communication in Nigerian political campaigns, particularly through digital platforms. The findings reveal that a well-educated and economically diverse electorate, predominantly middle-aged and self-employed, engages actively in political discourse. With social media emerging as the primary source of political information, platforms such as Instagram and Twitter have become pivotal in mobilizing and influencing voters, especially young adults. The study highlights that message consistency and clarity significantly impact voter behavior, reinforcing the effectiveness of emotional and issue-based messaging. It is recommended that political organizations and media houses should conduct digital literacy campaigns to help voters critically assess political information just as an increased interactivity on social media platforms can enhance direct engagement between political actors and the electorate. Policymakers should implement guidelines to curb misinformation and promote fact-based political communication. Social media platforms should collaborate with electoral bodies to prevent the spread of misleading political content.
Twitter, Political Communication, and Voter Behaviour in Nigeria Okunade Joshua Kayode; Abdullahi Aliyu Maiwada; Joseph Ifeoluwa Joy
Polit Journal Scientific Journal of Politics Vol 6 No 2 (2026): Polit Journal: Scientific Journal of Politics, May
Publisher : Britain International for Academic Research (BIAR-Publisher)

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The emergence of social media has transformed political communication and electoral campaigns across democratic societies, providing political actors and citizens with new avenues for information dissemination, engagement, and participation. Specifically, the study investigated the role of Twitter in political communication, assessed its impact on voter decision-making and electoral participation, and explored public perceptions of media coverage during the election period. Guided by the Agenda-Setting Theory, the study adopted a qualitative research approach utilizing secondary data. The paper argues that Twitter emerged as a major source of political information for many voters, providing real-time updates, campaign messages, and political discussions. The study found that exposure to political content on Twitter significantly influenced voters' awareness of candidates, perceptions of political issues, and electoral choices. Participants also acknowledged the platform's capacity to enhance political engagement and participation, although concerns were raised regarding misinformation, political bias, and the credibility of some online content. Furthermore, the findings indicated that social media played a more prominent role in informing voters than some traditional media outlets during the election period. The study concludes that Twitter has become a critical instrument of political communication and electoral mobilization in Nigeria's evolving democratic landscape. While the platform contributes to political awareness and citizen participation, there is a need for greater media literacy, ethical journalism, and effective regulation of misinformation to strengthen democratic processes.
Use of Emojis as a Means of Communication among Caleb University Students Okunade Joshua Kayode; Damilola Yusuf
LingLit Journal Scientific Journal for Linguistics and Literature Vol 7 No 1 (2026): Linglit Journal: Scientific Journal of Linguistics and Literature, March
Publisher : Britain International for Academic Research (BIAR-Publisher)

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This study was conducted to examine how the Nigerian youth uses emojis as a means of communication. Emojis are now the most efficient method to convey feelings and emotions in textual conversation. The purpose of this study was to determine how emojis affected people's vocabulary, ideas, and facial expressions both online and in daily life. How have traditional forms of language affected online platforms such is WhatsApp, Instagram, Facebook, and Snapchat. There were more of the drums, firewood, and birds in the olden days, but we are now in the jet age where we can just sit down comfortably in our homes and offices to send a piece of information. This study also looks into how young people in Nigeria utilize emojis for communication. Emojis have significantly increased in popularity as visual symbols for emotions, moods, and thoughts in online exchanges in recent years. The theory that underpins the findings is the Uses and Gratification theory. The goal of this project is to examine how emojis function within the particular cultural setting of Nigeria and comprehend how they affect young people's communication dynamics. Emoji as has added more understanding to a message. The results of this study will improve our knowledge of how emojis influence cultural expression and communication among young people in Nigeria. The results of this study improved our knowledge of how emojis influence cultural expression and communication among young people in Nigeria. The study concludes that emojis have a substantial impact on communication by enriching message interpretation, facilitating emotional expression, and enabling users to convey information quickly, effectively, and succinctly. As digital communication continues to evolve, emojis are likely to remain important tools for enhancing meaning and fostering more expressive online interactions.
Co-Authors Abdullahi Aliyu Maiwada Damilola Yusuf Joseph Ifeoluwa Joy Mohammed Jibril Nasir