Mohammed Jibril Nasir
Department of Mass Communication, Prime University, Abuja

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Strategic Communication and Electoral Outcomes in Nigeria: Examining the Influence of New Media Campaigns on Voter Behaviour Okunade Joshua Kayode; Abdullahi Aliyu Maiwada; Mohammed Jibril Nasir; Joseph Ifeoluwa Joy
Polit Journal Scientific Journal of Politics Vol 6 No 2 (2026): Polit Journal: Scientific Journal of Politics, May
Publisher : Britain International for Academic Research (BIAR-Publisher)

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This study explores the role of strategic communication in Nigerian political campaigns, emphasizing the impact of new media and messaging strategies on electoral outcomes. This research aims to fill this gap by providing a comprehensive analysis of how strategic communication, facilitated by new media, influences political campaigns and electoral results in Nigeria. Two pertinent theories deployed for the study are the Agenda-Setting Theory and the Uses and Gratifications Theory. A questionnaire survey was administered to a diverse sample of Nigerian voters, yielding insights into demographic characteristics, primary sources of political information, and perceptions of strategic communication effectiveness. This study underscores the critical role of strategic communication in Nigerian political campaigns, particularly through digital platforms. The findings reveal that a well-educated and economically diverse electorate, predominantly middle-aged and self-employed, engages actively in political discourse. With social media emerging as the primary source of political information, platforms such as Instagram and Twitter have become pivotal in mobilizing and influencing voters, especially young adults. The study highlights that message consistency and clarity significantly impact voter behavior, reinforcing the effectiveness of emotional and issue-based messaging. It is recommended that political organizations and media houses should conduct digital literacy campaigns to help voters critically assess political information just as an increased interactivity on social media platforms can enhance direct engagement between political actors and the electorate. Policymakers should implement guidelines to curb misinformation and promote fact-based political communication. Social media platforms should collaborate with electoral bodies to prevent the spread of misleading political content.
Social Media and Voter Mobilization during Nigeria’s 2023 General Elections: An Analysis of Political Campaign Strategies and Citizen Engagement Joseph Ifeoluwa Joy; Mohammed Jibril Nasir; Abdullahi Aliyu Maiwada
Polit Journal Scientific Journal of Politics Vol 6 No 2 (2026): Polit Journal: Scientific Journal of Politics, May
Publisher : Britain International for Academic Research (BIAR-Publisher)

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The 2023 Nigerian General Elections marked a significant turning point in the country’s democratic process, with social media emerging as a central platform for political communication, voter mobilization, and citizen engagement. This paper examines the role of social media in shaping electoral participation during the elections, focusing on how political actors employed digital platforms to disseminate campaign messages, influence public opinion, and mobilize voters. The study further explores the extent to which citizens utilized social media to access political information, participate in political discussions, and engage with electoral processes. The research adopted a qualitative approach based on secondary data analysis. Data were gathered from scholarly journal articles, election observation reports, policy documents, publications from electoral and civil society organizations, media reports, and existing studies on digital political communication and electoral participation in Nigeria. The paper contends that while social media enhanced political awareness and participation, it simultaneously created opportunities for the spread of misinformation, disinformation, political polarization, and digital manipulation that influenced electoral discourse. The paper discovered that social media played a critical role in increasing voter engagement, expanding political participation among previously marginalized groups, and strengthening issue-based political conversations during the election period. However, the effectiveness of these platforms in promoting democratic participation was constrained by challenges relating to information credibility, digital inequalities, and the proliferation of false narratives. The study concludes that social media has become an indispensable instrument of electoral mobilization and democratic engagement in Nigeria.
Internet Memes and the Framing of the Gaza War: Perspectives from Media Narratives Joseph Ifeoluwa Joy; Abdullahi Aliyu Maiwada; Mohammed Jibril Nasir
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 13 No 2 (2026): Konfrontasi, June
Publisher : Budapest International Research and Critics University

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The increasing prominence of social media has transformed the production, circulation, and consumption of information during armed conflicts, with internet memes emerging as influential tools of digital communication and political expression. This study examines how internet memes framed the Gaza War across international digital spaces and explores the dominant narratives embedded within these visual and textual artifacts. Grounded in Framing Theory, the paper investigates the ways in which memes construct, reinforce, and contest interpretations of the conflict among global online audiences. The study adopts a qualitative comparative research design and relies on secondary data drawn from existing scholarly literature, reports, digital archives, and publicly available meme collections circulated on major social media platforms, including X (formerly Twitter), Instagram, Facebook, and Reddit during key periods of the conflict. Through thematic and frame analysis, the study identifies recurring frames such as humanitarian crisis, resistance and liberation, victimhood, geopolitical contestation, media bias, and international solidarity. The findings reveal significant variations in meme narratives across different geopolitical and cultural contexts, reflecting divergent ideological positions and media environments. While some memes foreground civilian suffering and humanitarian concerns, others emphasize national security, political resistance, or criticism of international actors and mainstream media institutions. The study further demonstrates that memes function not merely as humorous content but as powerful communicative devices that simplify complex geopolitical issues, facilitate transnational engagement, and shape public perceptions of conflict. The research contributes to the growing body of literature on digital media, conflict communication, and participatory political discourse by highlighting the role of user-generated visual content in the framing of contemporary wars. It concludes that internet memes have become significant alternative mechanisms for international conflict coverage, influencing how audiences interpret events beyond traditional news media frameworks. The study recommends greater scholarly attention to meme culture as an emerging force in global political communication and digital conflict reporting.