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All Journal Public Inspiration : Jurnal Administrasi Publik AKMENIKA
Oktavianus Sumardana Pratama
Universitas Ngurah Rai
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pemberdayaan Masyarakat Budidaya Asparagus Pada Kelompok Tani Renjani Di Banjar Selantang Desa Belok Sidan, Kecamatan Petang, Kabupaten Badung Oktavianus Sumardana Pratama; I Made Sumada; Ni Made Anggia Paramesti Fajar
Public Inspiration : Jurnal Administrasi Publik Vol. 5 No. 2 (2020)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/pi.5.2.2020.152-157

Abstract

This study aims to increase community empowerment to cultivate asparagus through the Asparagus Renjani Farmer Group, in Banjar Selantang, Belok Sidan Village, Petang District, Badung Regency, Bali. This research design uses a qualitative approach with descriptive analysis. The population in this study was the Asparagus Farmer Rinjani Group in Banjar Dinas Selantang, Belok Sidan Village, Petang District, which consisted of 18 members. This study uses data collection from primary and secondary sources with the technique of determining positive sampling of informants from the results of interviews with the chairman and members who are considered potential in providing relevant information and in accordance with the reality in the field. The results of the study are in accordance with the problems faced by the Asparagus Tani group. Renjani, the solution offered to Asparagus farmers and administrators of the Asparagus Tani Renjani group regarding the problem of seeding, as it has been explained that the seeds are imported from Taiwan. Farmers often complain that the seeds don't arrive at the targeted time, so the solution for that is that some farmers try to make their own seeds through seeds from the asparagus plant. Regarding financial management that has not been considered good, the solution we can provide is by educating on the importance of financial management and accounting. In carrying out promotions, it was conveyed to carry out promotions through social media. Given the development of increasingly sophisticated and practical and broad technology. Social media is a way that we can try to promote. Social media is broad and global.
PENGARUH LOKASI PERSEPSI HARGA DAN KERAGAMAN PRODUK TERHADAP MINAT BELI PADA PASAR TRADISIONAL KERENENG KOTA DENPASAR Ni Made Mini Artini; Oktavianus Sumardana Pratama; Kadek Intan Rusmayanthi
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 23 No. 1 (2026): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v23i1.8516

Abstract

Purchase interest reflects consumer engagement and the likelihood of acquisition. Despite the enduring popularity of traditional markets, the Kereneng Traditional Market in Denpasar faces declining consumer interest due to challenges in market organization, price-quality discrepancies, and limited product assortments. This study aims to analyze the impact of location, price perception, and product diversity on purchase interest at the Kereneng Traditional Market. Using a quantitative methodology, the research sampled 100 consumers who had visited the market more than twice. Data were analyzed using validity and reliability tests, classical assumption evaluations, multiple linear regression, F-tests, and t-tests. The findings reveal that location, price perception, and product variety exert significant effects on purchase interest, both simultaneously and partially. These results suggest that optimizing market layout, maintaining price-quality alignment, and diversifying product offerings are critical strategies for revitalizing consumer engagement at the Kereneng Traditional Market.
Co-Authors I Made Sumada Kadek Intan Rusmayanthi Ni Made Anggia Paramesti Fajar Ni Made Mini Artini