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All Journal International Journal of Entrepreneurship and Business Management Jurihum
Etty Erikawati
Universitas Pamulang
Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

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Strategi Purnakarya Berkelanjutan: Analisis Peran Manajemen Sumber Daya Manusia di PT Surya Toto Indonesia Tbk Rizky Miftahul Akbar; Muhammad Gafar Rasyidi; Etty Erikawati; Yoan Ira M. Makatita; Hadi Supratikta
JURIHUM : Jurnal Inovasi dan Humaniora Vol. 2 No. 6 (2025): JURIHUM : Jurnal Inovasi dan Humaniora
Publisher : CV. Shofanah Media Berkah

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Abstract

Transisi menuju masa purnakarya merupakan fase kritis bagi karyawan dan tantangan strategis bagi organisasi. Penelitian ini menganalisis peran Manajemen Sumber Daya Manusia (MSDM) dalam strategi purnakarya berkelanjutan di PT Surya Toto Indonesia Tbk, sebuah perusahaan manufaktur terkemuka di Indonesia. Dengan pendekatan kualitatif dan studi kasus deskriptif, penelitian ini mengeksplorasi program persiapan pensiun yang mencakup aspek finansial, psikologis, dan keterampilan praktis. Hasil penelitian menunjukkan bahwa program pelatihan motivasi psikologi menjadi fondasi kritis dalam mempersiapkan karyawan menghadapi perubahan identitas dan peran pasca-pensiun. Namun, pelatihan keterampilan praktis menghadapi tantangan implementasi, dengan tingkat keberhasilan hanya 6,7%. Temuan ini mengindikasikan perlunya pendekatan holistik dan personalisasi program berdasarkan minat dan potensi individual. Selain itu, penelitian ini mengungkap pentingnya perencanaan jangka panjang dan integrasi persiapan pensiun dalam siklus karier karyawan sejak dini. Studi ini memberikan kontribusi pada literatur MSDM dengan menawarkan rekomendasi praktis untuk meningkatkan efektivitas program purnakarya, serta memperkuat employer branding dan keberlanjutan organisasi.
Analysis of the GROW Coaching Model Program in Developing High-Performing Employees Etty Erikawati; Hamsinah Hamsinah; Agustina Mogi
International Journal of Entrepreneurship and Business  Management Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v5i1.1851

Abstract

This study aims to analyze the Coaching program and the implementation of the GROW conversation model (Goal, Reality, Options, and Will) at PT Bank Maybank Indonesia Tbk. as a human resource development strategy to enhance employee performance and develop high-performing employees. The program also serves as the Bank’s effort to foster adaptive and competitive talent capable of meeting the evolving demands of the banking industry. A qualitative approach with an ethnographic method was employed through direct observation, in-depth interviews, and source triangulation involving managerial informants and key informants from the Human Capital division. The findings indicate that the GROW-based Coaching program contributes to increased motivation, employee engagement, self-awareness, problem-solving capabilities, adaptability, and leadership readiness. However, the program's implementation continues to face challenges, including a limited number of qualified Internal Coaches, variations in coaches’ understanding and application of the GROW model, and a lack of an effective monitoring and evaluation system. To strengthen coaching outcomes, the study highlights the importance of integrating SMART Goal principles (Specific, Measurable, Achievable, Relevant, and Time-bound) into every stage of the GROW framework to ensure that coaching objectives are clear, measurable, and aligned with organizational goals. The study also reveals that psychological safety, particularly during the Reality stage, plays a critical role in fostering open communication and encouraging employees to identify solutions independently.
Co-Authors Agustina Mogi Hadi Supratikta Hamsinah Hamsinah Muhammad Gafar Rasyidi Rizky Miftahul Akbar Yoan Ira M. Makatita