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All Journal ALSYSTECH Journal of Education Technology International Journal of Education, Culture, and Society African Multidisciplinary Journal of Sciences and Artificial Intelligence Kwaghe International Journal of Arts, Humanities and Religious Studies
Hope, Gana
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Assessing the Adoption of Social Media for Broadcasting at Armed Forces Radio Abuja and FRCN Precious FM Lafia, Nasarawa State, Nigeria Osakpamwan, Igunma Elvis; Hope, Gana; Mathias, Musa; Igyuve, Anthony I.
ALSYSTECH Journal of Education Technology Vol 4 No 2 (2026): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v4i2.9324

Abstract

This study assessed the adoption of social media for broadcasting at Armed Forces Radio Abuja and FRCN Precious FM Lafia, Nasarawa State, Nigeria. Guided by the Diffusion of Innovations theory, the study employed a survey research design using a questionnaire to elicit data from respondents. Given the study population of 157, census sampling was adopted. The findings showed that social media adoption for broadcasting in the selected stations remains at a moderate level, indicating that Nigeria is still in an evolving stage of adoption. The results further revealed that social networking platforms, particularly Facebook, WhatsApp, and Twitter/X, are the primary social media tools used for broadcasting at Armed Forces Radio Abuja and FRCN Precious FM Lafia, as affirmed by the majority of respondents. Although these platforms have been adopted, their level of utilization remains moderate and below optimal, suggesting that the integration of social media into broadcasting practice is still developing. The study also found that social media adoption has both positive and negative implications for broadcasting, although the positive influence appears to be more dominant. These findings highlight the continuing transition of broadcast media in Nigeria toward digital engagement and underscore the need for stronger institutional commitment to effective social media integration. The study concludes that improved adoption and more strategic use of social media platforms are essential to strengthen administrative functions, expand online presence, and enhance audience engagement in the contemporary digital broadcasting environment.
Viewers’ Perception of Women Portrayal in Cosmetic Commercials on AIT TV Station in Abuja Otisi, Anaga Onyinyechi; Hope, Gana; Mathias, Musa; K.S., Akpede
ALSYSTECH Journal of Education Technology Vol 4 No 2 (2026): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v4i2.9325

Abstract

The portrayal of females in television commercials has attracted sustained scholarly attention, particularly in response to feminist critiques of unequal gender representation in the media. In the Nigerian context, women have often been depicted through traditional frames that position them unequally relative to men. This study examined viewers’ perceptions of female portrayal in television commercials broadcast on AIT. Adopting a survey research approach and anchored in perception theory, the study analyzed data using descriptive statistics, specifically frequency and percentage. The findings indicate that stereotypical representations of gender roles, particularly those relating to women, are changing and evolving. Both female and male characters are increasingly portrayed beyond the conventional roles socially assigned to them, suggesting a gradual shift toward more diverse and less restrictive gender representation in television advertising. The study concludes that female portrayal in AIT commercials reflects an emerging departure from traditional gender stereotypes, with implications for more balanced and socially responsive media representation. It therefore underscores the importance of encouraging broader and more equitable portrayals of both genders across product categories to better reflect ongoing societal change.
Assessment of Armed Forces Radio Programming in the Civil-Military Relationship in FCT Olanrewaju, Oladimeji Saheed; Hope, Gana; Mathias, Musa; Ogande, Anthony
International Journal of Education, Culture, and Society Vol 4 No 2 (2026): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v4i2.9327

Abstract

Civil–military relations remain a critical dimension of national cohesion and public trust, and broadcast media increasingly serve as a strategic platform for fostering mutual understanding between civilians and military institutions. This study assessed the impact of Armed Forces Radio programming on civil–military relations in the Federal Capital Territory. Guided by Agenda Setting Theory, the study employed a survey research design using a questionnaire to elicit data from respondents. From a population of 1,693,400, a sample of 400 participants was selected for the study. The findings showed that 79% of members of the public within the AMAC community had regular access to Armed Forces Radio and were allowed to participate in programmes promoting civil–military relations. The study further revealed that Armed Forces Radio programming has a significant positive impact on fostering understanding and collaboration between civilians and the military in real-life contexts, although some audience members remained skeptical about the military’s sincerity in sustaining peace and cordial relations with civilians. These findings indicate that the military has made deliberate efforts through broadcasting to create a platform for strengthening civil–military relations. The study therefore underscores the importance of expanding signal coverage to rural areas and sustaining audience-centered programming to consolidate positive public perception and enhance participatory communication in support of stronger civil–military engagement.
Assessment of Public Relations Strategies Adopted by the Nigeria Police in Its Image Management Vivian, Aondo; Hope, Gana; Mathias, Musa; Igyuve, Anthony I.
African Multidisciplinary Journal of Sciences and Artificial Intelligence Vol 3 No 1 (2026): African Multidisciplinary Journal of Sciences and Artificial Intelligence
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/amjsai.v3i1.9180

Abstract

This study examines public relations strategies adopted by the Nigeria Police Force (NPF) in managing its institutional image, with particular attention to how these strategies shape public perceptions and mitigate negative publicity. Using a descriptive survey design, questionnaires were distributed to a randomly selected sample of respondents through simple random sampling to assess the relationship between public relations practice and image management within the NPF. The findings indicate a significant positive impact of public relations strategies on improving the public image of the Nigeria Police Force, confirming that well-crafted and consistently implemented communication efforts contribute to enhanced public perception. At the same time, the study identifies persistent impediments that constrain the effectiveness of these strategies, including structural and operational challenges within the organization. The study concludes that prioritizing media relations, adopting a more strategic and evidence-informed approach to addressing the identified constraints, and conducting a comprehensive review of existing public relations strategies—grounded in open and transparent communication and stakeholder feedback—are critical for strengthening image management. These conclusions underscore the need for the Nigeria Police Force to institutionalize responsive, dialogic public relations practices as part of broader efforts to rebuild public trust.
Attitude and Perception of Nasarawa State Residents towards COVID-19 Television Awareness Campaign Mathias, Musa; Hope, Gana
Kwaghe International Journal of Arts, Humanities and Religious Studies Vol 3 No 1 (2026): Kwaghe International Journal of Arts, Humanities and Religious Studies
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/kijahrs.v3i1.9096

Abstract

Television emerged as a key platform for COVID-19 awareness campaigns due to its wide reach, credibility, and capacity to convey complex health information through audio-visual messages. This study examined the attitudes and perceptions of residents of Nasarawa State toward television-based COVID-19 awareness campaigns, with specific attention to vaccination messaging. Anchored in agenda-setting theory, the study adopted a descriptive survey design to investigate how television reportage on COVID-19 vaccination influenced public perceptions and health-related behaviors. The findings indicate that residents generally held positive and favorable perceptions of television coverage on COVID-19, particularly vaccination awareness campaigns broadcast by local and satellite stations. Television messages were reported to have positively shaped attitudes toward adherence to COVID-19 safety protocols and uptake of the COVID-19 vaccine, contributing to Nasarawa State’s strong performance in national vaccination rankings. The study concludes that television awareness campaigns played a significant role in promoting compliance with public health measures during the pandemic and underscores the need to sustain and extend such media efforts to other priority health issues. It recommends that policymakers develop enabling policies that empower media organizations, especially television stations—to conduct proactive, regular health communication campaigns, thereby strengthening preparedness and response during future health emergencies.
Co-Authors Igyuve, Anthony I. K.S., Akpede Mathias, Musa Ogande, Anthony Olanrewaju, Oladimeji Saheed Osakpamwan, Igunma Elvis Otisi, Anaga Onyinyechi Vivian, Aondo