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All Journal Anterior Jurnal Cangkal : Jurnal Ilmu Sosial dan Humaniora
Ridho Indra Saputra
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Education Medicine & Pharmacology Social Sciences Other

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ANALISIS PERAN DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING DESTINASI WISATA Ridho Indra Saputra
Cangkal : Jurnal Ilmu Sosial Dan Humaniora Vol. 1 No. 2 (2025): November - April 2026
Publisher : Yayasan Pendidikan Literasi Borneo

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This study aims to analyze the role of digital marketing in enhancing the competitiveness of tourism destinations in South Kalimantan, particularly those that are emerging and seeking greater visibility amid regional competition. The advancement of digital technology has transformed tourism promotion, with social media, creative content, and virtual tours becoming key instruments for building destination image and influencing tourist decisions. This research employs a qualitative approach with a case study design through field observations, in-depth interviews with destination managers, local businesses, and tourists, as well as documentation analysis. The findings indicate that digital marketing contributes significantly to increasing visit intention through faster and more effective information dissemination. Strategies such as Instagram marketing, consistent visual content, and the use of digital features strengthen destination image and tourist engagement. However, challenges persist, especially limited human resources and the lack of integrated institutional marketing strategies. This study highlights the importance of improving digital capacity and fostering cross-sector collaboration to strengthen tourism promotion in South Kalimantan.
Manajemen Peran Guru Kelas Dalam Integrasi Pariwisata Lokal Pada Layanan Bimbingan Konseling Di SD: Management of the Classroom Teacher’s Role in Integrating Local Tourism into Guidance and Counseling Services in Elementary School Siti Faridah; Ridho Indra Saputra; Saidah Tunnoor; Mahrita; Maria Ulfah; M. Ihsan Ramadhani
Anterior Jurnal Vol. 25 No. 2 (2026): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

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Penelitian ini bertujuan untuk menganalisis manajemen peran guru kelas dalam mengintegrasikan pariwisata lokal pada layanan bimbingan dan konseling di sekolah dasar. Penelitian menggunakan pendekatan kualitatif dengan jenis studi kasus. Subjek penelitian terdiri dari tiga guru kelas yang dipilih secara purposive. Teknik pengumpulan data meliputi wawancara, observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif. Hasil penelitian menunjukkan bahwa peran guru dalam layanan bimbingan dan konseling telah berjalan secara implisit, namun belum terstruktur. Integrasi pariwisata lokal masih terbatas pada aspek kognitif dan belum optimal dalam pengembangan sosial-emosional siswa. Oleh karena itu, diperlukan peningkatan kompetensi guru dalam pengelolaan pembelajaran dan layanan bimbingan secara terpadu.
Co-Authors M. Ihsan Ramadhani Mahrita MARIA ULFAH Saidah Tunnoor Siti Faridah