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Optimalisasi Digitalisasi UMKM Desa Sumorame melalui Program Pengabdian kepada Masyarakat Berbasis Pelatihan E-commerce Maharani, Nathania Priskila; Aulia, Nawang Fadia Ismi; Prastagha, Mochammad Yuda; Narjiani, Roselina Maria; Tari, Yosefa Kaldista; Irwanto, Dedi; Sabat, Yuliyanto; Riza, Moch Dicky
Abdi Nusantara: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2026): ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : PT Media Edukasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64198/abdinusantara.v2i2.93

Abstract

Program pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pemasaran digital pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sumorame, Kecamatan Candi, Kabupaten Sidoarjo melalui pelatihan e-commerce dan pemasaran digital. Sebagian besar pelaku UMKM masih mengandalkan metode promosi konvensional serta memiliki keterbatasan dalam pemanfaatan platform digital sehingga jangkauan pemasaran produk masih terbatas. Kegiatan ini menggunakan pendekatan Participatory Action Research (PAR) yang meliputi observasi, pelatihan, praktik langsung, dan pendampingan. Materi pelatihan mencakup teknik fotografi produk, pembuatan katalog digital, pembuatan akun media sosial usaha, serta pengenalan platform e-commerce. Hasil kegiatan menunjukkan adanya peningkatan literasi digital pelaku UMKM, kualitas visual promosi produk, serta pemanfaatan media digital sebagai sarana pemasaran. Peserta mampu mengelola akun media sosial usaha secara mandiri, mengunggah konten promosi, serta mulai menerapkan strategi pemasaran digital. Program ini menunjukkan bahwa pelatihan berbasis praktik dan pendampingan berkelanjutan efektif dalam mendukung transformasi digital UMKM.
Students’ Perceptions on the Use of Duolingo as a Tool for Pronunciation Practice Narjiani, Roselina Maria; Andayani, Endah Alamsari; Aisyah, Siti
Journey: Journal of English Language and Pedagogy Vol. 9 No. 1 (2026): Journey: Journal of English Language and Pedagogy
Publisher : UIBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/journey.v9i1.3000

Abstract

Pronunciation is a component of spoken English because it affects intelligibility and learners’ confidence in oral communication, yet it often receives limited attention in english classrooms. Mobile language-learning applications offer additional opportunities for practice beyond classroom time. This study explored students’ perceptions of Duolingo as a supplementary tool for pronunciation practice and identified the benefits and challenges they experienced while using it. Employing a descriptive qualitative design, the study involved 21 third-semester students from the English Education Study Program at Universitas PGRI Delta Sidoarjo. Data were collected through closed and open-ended questionnaires and semi-structured interviews, then analyzed using data reduction, data display, and conclusion drawing. The findings indicate that many students perceived Duolingo positively, particularly for supporting repeated listening and speaking practice, providing immediate feedback, and fostering motivation and confidence through gamified features. Interview responses further showed that Duolingo encouraged regular practice in a low-pressure learning environment. However,limitations were reported, including inconsistent voice recognition accuracy, insufficient phonetic or articulatory guidance, and limited emphasis on sentence-level pronunciation practice. Overall, Duolingo is perceived useful for basic pronunciation practice and motivation, but it is not considered a substitute for teacher-led instruction. Integrating Duolingo with classroom pronunciation guidance is recommended to optimize learning outcomes.