<![CDATA[ABSTRAK Pariwisata merupakan salah satu sektor yang memicu pembangunan suatu daerah baik dari segi ekonomi, infrastruktur, sosial budaya, dan lingkungan. Pariwisata di Kecamatan Jonggol memiliki beragam objek wisata sehingga menjadi peluang untuk dikembangkan. Saat ini Kecamatan Jonggol masuk ke dalam Kawasan Pengembangan Pariwisata Daerah (KSPD) Cileungsi-Jonggol. Penelitian ini bertujuan untuk mengidentifikasi kondisi eksisting 10 objek wisata di Kecamatan Jonggol berdasarkan 4 variabel yaitu atraksi, wisata, aksesibilitas, amenitas, dan ancillary service, potensi dan kendala pariwisata pada tiap variabel di Kecamatan Jonggol, serta menyusun arahan pengembangan pariwisata di Kecamatan Jonggol. Metode pengumpulan data meliputi observasi lapangan, dokumentasi, penyebaran kuesioner, wawancara, survei instansi, dan studi literatur. Metode analisis menggunakan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa 10 objek wisata memiliki kondisi atraksi, wisata, aksesibilitas, amenitas, dan ancillary service yang beragam, tetapi kesepuluh objek wisata tersebut dapat diklasifikasikan ke dalam 4 klaster berdasarkan persamaan potensi dan kendalanya. Klaster 1 merupakan objek wisata yang memiliki potensi sangat baik, dan kendala minimal; klaster merupakan objek wisata yang memiliki potensi baik dan kendala sedang; klaster 3 merupakan objek wisata dengan pootensi cukup baik dan kendala cukup besar, sementara klaster 4 merupakan objek wisata dengan potensi rendah dan kendala tinggi. Dari empat klaster tersebut dibuat arahan pengembangan pariwisata, dimana klaster 1 difokuskan pada inovasi atraksi, peningkatan branding, dan fasilitas disabilitas; klaster 2 difokuskan pada perbaikan jalan, peningkatan amenitas, dan penguatan promosi; klaster 3 difokuskan pada perbaikan akses, penyediaan amenitas dasar, dan penguatan event wisata, sedangkan klaster 4 difokuskan pada revitalisasi total, perbaikan akses, penyediaan amenitas dasar, dan promosi intensif. Kata Kunci: Arahan Pengembangan, Kendala, Pariwisata, Potensi ABSTRACT Tourism is one of the sectors that drives regional development in terms of the economy, infrastructure, socio-culture, and the environment. Tourism in Jonggol Subdistrict features a variety of tourist attractions, presenting opportunities for development. Currently, Jonggol Subdistrict is part of the Cileungsi-Jonggol Regional Tourism Development Zone (KSPD). This study aims to identify the current conditions of 10 tourist attractions in Jonggol Subdistrict based on four variables—attractions, tourism, accessibility, amenities, and ancillary services—as well as the tourism potential and constraints associated with each variable in Jonggol Subdistrict, and to formulate guidelines for tourism development in Jonggol Subdistrict. Data collection methods included field observations, documentation, questionnaire distribution, interviews, institutional surveys, and literature reviews. The analysis method employed qualitative descriptive analysis. The research findings indicate that the 10 tourist attractions exhibit diverse conditions regarding attractions, tourism, accessibility, amenities, and ancillary services; however, these 10 attractions can be classified into 4 clusters based on similarities in their potential and constraints. Cluster 1 consists of tourist attractions with very good potential and minimal constraints; Cluster 2 consists of tourist attractions with good potential and moderate constraints; Cluster 3 consists of tourist attractions with fairly good potential and significant constraints, while Cluster 4 consists of tourist attractions with low potential and high constraints. Based on these four clusters, tourism development guidelines were established: Cluster 1 focuses on attraction innovation, branding enhancement, and accessibility for people with disabilities; Cluster 2 focuses on road improvements, enhanced amenities, and strengthened promotion; Cluster 3 focuses on improving access, providing basic amenities, and strengthening tourism events, while Cluster 4 focuses on total revitalization, improving access, providing basic amenities, and intensive promotion. Keywords: Constraints, Directions of Development, Potential, Tourism]]>
