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All Journal Jurnal Ekonomi dan Riset Pembangunan
Atiqa, Mira
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Humanities Economics, Econometrics & Finance Social Sciences

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Ide hustle di era digital: Mengubah hobi menjadi sumber cuan yang stabil Nisa, Nurul; Atiqa, Mira; Herlina H.
Jurnal Ekonomi dan Riset Pembangunan Vol. 4 No. 1 (2026): JURNAL EKONOMI DAN RISET PEMBANGUNAN (JERP)
Publisher : Research Agency for Humanity and Urban

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Abstract

In the era of digital transformation, the boundaries between hobbies and economic activities have become increasingly blurred, triggering the side hustle phenomenon as a form of self-actualization and a source of income. This study aims to analyze the integration strategy between hobbies and digital technology to create a stable and sustainable income stream. Using a qualitative descriptive analysis approach, this research finds that the key to hobby-based economic stability lies in three main pillars: authentic personal branding development, product diversification, and the utilization of Artificial Intelligence (AI) for production efficiency. The discussion results show that although platform algorithms pose a challenge, the right digital tools can strengthen the resilience of micro-businesses. In conclusion, the transition from a hobbyist to a digital entrepreneur requires a balance between idealistic creativity and adaptive technological literacy
Co-Authors Herlina H. Nisa, Nurul