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Optimalisasi Pelayanan Prima Melalui Konsep A6 di Pelabuhan Penyeberangan Torobulu Ferima, Ferima; Maudhy Satyadharma; Muhammad Yazir Jabbar; Hado, Hado; Muhamad Rajulan
Journal of Science, Technology, and Innovation Vol 1 No 3 (2026): : April: Inventa: Journal of Science, Technology, and Innovation
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/qjcvj860

Abstract

This study aims to analyze the optimization of excellent service through the application of the A6 concept to the service system at the Torobulu Ferry Port in the context of public transportation services based on user experience. The study employs a qualitative-descriptive empirical approach through operational observation, in-depth interviews, documentation, and thematic analysis of the dimensions of attitude, ability, attention, appearance, action, and accountability. The results indicate that service quality has shown positive improvements in service attitude, operational technical ability, and service flow management. Major challenges remain in inconsistent service communication during peak periods, limited digitalization of information, a lack of proactive approaches to user needs, and an underdeveloped public satisfaction-based evaluation system. The study also found that service accountability remains administratively oriented and has not been fully integrated with participatory oversight mechanisms. The integration of service technology, the strengthening of an adaptive service culture, and the development of a user-experience-based evaluation system are strategic factors in realizing professional, responsive, transparent, and sustainable ferry services.  
Dampak Keberadaan Transportasi Online terhadap Pendapatan UMKM Kuliner di Kota Kendari Kemal Jusra; Sylsiani Mursalim; Maudhy Satyadharma; Muhammad Yazir Jabbar; Hado, Hado; Muhamad Rajulan
Journal of Science, Technology, and Innovation Vol 1 No 3 (2026): : April: Inventa: Journal of Science, Technology, and Innovation
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/nhz3am86

Abstract

The rapid expansion of digital transportation platforms has transformed the operational landscape of culinary micro, small, and medium enterprises (MSMEs) in urban economies. This study aims to analyze the effect of online transportation services on the income performance of culinary MSMEs in Kendari City within the context of platform-based digital economic transformation. The research employed a quantitative empirical approach using survey data collected from 65 culinary MSME actors integrated with online transportation applications for at least six months. Data were analyzed using validity and reliability testing, simple linear regression, hypothesis testing, and coefficient of determination analysis. The findings reveal that online transportation exerts a positive and statistically significant influence on MSME income, indicated by a regression coefficient of 0.688 and a significance value below 0.05. The coefficient of determination demonstrates that 54.8% of income variation can be explained by the existence of online transportation services. The study also identifies digital adaptation capability, innovation capacity, consumer loyalty, and resilience to platform competition as critical determinants influencing MSME sustainability in the digital economy ecosystem.