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All Journal Toba: Journal of Tourism, Hospitality, and Destination
Enggar Dwi Cahyo
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Social Sciences

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Model Pendampingan UMKM Pendukung Pariwisata Berbasis Desa Wisata: Studi Kasus Desa Wisata Sungai Langka, Kabupaten Pesawaran, Provinsi Lampung Ni Made Ayu Windu Kartika; Meyliana Astriyantika; Enggar Dwi Cahyo; Deris Astriawan
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 2 (2026): May 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i2.7825

Abstract

Community-based tourism development requires the systematic and sustainable integration of micro, small, and medium enterprises (MSMEs) into the tourism ecosystem. This study aims to formulate an ecosystem-based mentoring model for tourism-supporting MSMEs through a case study in Desa Wisata Sungai Langka. The research employed an applied case study approach. Data were collected through participatory observation, in-depth interviews, focus group discussions (FGDs), and documentation, then analyzed using the Miles and Huberman interactive model and gap analysis. The findings reveal significant gaps in attraction integration, amenity standards, digital promotion, and institutional coordination. The proposed model consists of four main components such as: capacity building, experience-based product strengthening, digitalization and branding, and collaborative institutional reinforcement. The results confirm that an ecosystem-based mentoring approach is more effective than a sectoral approach in integrating MSMEs into the village tourism value chain. This model offers a replicable framework for emerging tourism villages aiming to enhance competitiveness and sustainable local economic development.
Co-Authors Deris Astriawan Meyliana Astriyantika Ni Made Ayu Windu Kartika