Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal TOFEDU: The Future of Education Journal
Angela, Etria Marsa
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Mathematics Other

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Analyzing the External Environment in Business Strategy: PESTEL, Porter’s Five Forces, and the Identification of Opportunities and Threats Kurnia, Liza Isma; Angela, Etria Marsa; Kurniawati, Wiza; Andriani, Tuti; Waluyo, A. Budi; Alfarizi , M Hazel; Kuswanto, Kuswanto; Soleh , Ahmad; Wahyuni , Sri
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1782

Abstract

Rapid changes in the global economy and technological disruption require companies to continuously adapt to a dynamic external environment. This article aims to comprehensively examine the use of PESTEL, Porter’s Five Forces, and SWOT methods in business strategy analysis in Indonesia over the last five years. Using a Systematic Literature Review (SLR) approach, articles published between 2021 and 2026 were collected from Google Scholar, SINTA, and Garuda databases, with a total of 25 articles analyzed. The main findings of this review indicate that although PESTEL, Porter’s Five Forces, and SWOT remain relevant, these methods are often applied separately without adequate integration. This study highlights the need for a more holistic and integrative approach in analyzing external factors that influence business strategies. The article suggests that companies should combine these three methods to obtain a more comprehensive perspective and achieve sustainable competitive advantage.
Co-Authors Ahmad Soleh Alfarizi , M Hazel Kurnia, Liza Isma Kurniawati, Wiza Kuswanto Kuswanto Tuti Andriani Wahyuni , Sri Waluyo, A. Budi