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All Journal Indonesian Business Review
Oei, Istijanto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Faktor-Faktor yang Memengaruhi Intensi Konsumen untuk Merekomendasikan Sepeda Motor Listrik di Indonesia Rahmaningsih, Astri Julia; Christopher, Andrew; Salahuddin, Hafizh Irfan; Maharani, Putri; Theriandy, Tamiko Fernanda; Oei, Istijanto
Indonesian Business Review Vol 9 No 1 (2026): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.9.1.on process

Abstract

Penelitian ini bertujuan mengidentifikasi faktor-faktor yang memengaruhi Electric Vehicle Consumer AWE Experience serta dampaknya terhadap Intention to Recommend pada pengguna motor listrik di Jakarta. Metode kuantitatif digunakan dengan menyebarkan kuesioner kepada 268 responden yang dipilih melalui purposive sampling. Data diukur dengan skala Likert lima poin dan dianalisis menggunakan statistik deskriptif, exploratory factor analysis, serta regresi berganda. Hasil menunjukkan bahwa Anticipated Emotions, Perceived Enjoyment, Face Consciousness, Perceived Relative Advantages, dan Cognitive Environmental Benefits berpengaruh signifikan terhadap Electric Vehicle Consumer AWE Experience, sedangkan Eco-Friendly Label, dan Perceived Risk of Privacy Safety tidak signifikan. Selain itu, Electric Vehicle Consumer AWE Experience meningkatkan Intention to Recommend Electric Vehicle.
Co-Authors Christopher, Andrew Putri Maharani Rahmaningsih, Astri Julia Salahuddin, Hafizh Irfan Theriandy, Tamiko Fernanda