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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas)
Ariaputra, Adji Gilang Riano
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Decision Sciences, Operations Research & Management Environmental Science

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Penyuluhan E-Commerce dan Produk Chili Oil sebagai Solusi UMKM Dusun Sukamulya Widyowati, Weny; Muhammad, Muzzi; Zakiya, Aliya; Hartanto, Harry Rahmat; Hapsari, Cornelia Indra; Salsabila, Pradita Dina; Ratnapuri, Kurnia; Surya, Muhamad Satria Hady; Zahran, Nurul Zalfa Zainum; Armanto, Rajendra Gavin; Tuffahati, Nadhira; Ariaputra, Adji Gilang Riano; Dewa, Wijaya Riangsa; Asril, Muhammad Fakhri
Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Vol 10, No 2 (2026): Jurnal Pelayanan dan Pengabdian Masyarakat (PAMAS)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM Universitas Respati Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/pamas.v10i2.7987

Abstract

Community empowerment is an effort to improve welfare by developing human resource potential. Dusun Sukamulya, Genteng Village, Sumedang Regency, has diverse agricultural products that have not been optimally utilized to increase their economic value. To overcome this problem, students and lecturers of the Communication Science Study Program, Universitas Padjadjaran, class of 2021, held an MSME-based empowerment program with a focus on processing agricultural commodities, especially chilies, into chili oil. This activity includes counseling and demonstrations of making ready-to-sell products and an introduction to digital marketing through e-commerce. The approach used is persuasive and educational communication to encourage active community participation. The activity results showed an increase in residents' understanding of local commodity-based business opportunities and a growing interest in starting independent businesses. The community's enthusiasm as beneficiaries supported the success of this program. Thus, this empowerment program contributes to creating new economic opportunities for residents of Dusun Sukamulya by optimising local agricultural potential
Co-Authors Armanto, Rajendra Gavin Asril, Muhammad Fakhri Dewa, Wijaya Riangsa Hapsari, Cornelia Indra Hartanto, Harry Rahmat Muhammad, Muzzi Ratnapuri, Kurnia Salsabila, Pradita Dina Surya, Muhamad Satria Hady Tuffahati, Nadhira Weny Widyowati Zahran, Nurul Zalfa Zainum Zakiya, Aliya