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All Journal Jurnal Analisa Sosiologi Jurnal Pengabdian dan Pemberdayaan Banyuwangi
Khusna, Faza Amalia
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Humanities Economics, Econometrics & Finance Engineering Environmental Science Social Sciences Other

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Participatory Mentoring for Food Umkm: Integration of Digital Marketing and Simple Bookkeeping to Improve Local Food Security Wahyudi, Ade; Seran, Maria Virani; Putri, Nia Kartika; Alvy, Sahbana; Tobe, Marlin; Hakim, Arif Rahman; Khusna, Faza Amalia; Wapa, Andi
Jurnal Pengabdian dan Pemberdayaan Banyuwangi (Jurnal Abdiwangi) Vol 3 No 2 (2026): Jurnal Abdiwangi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Negeri Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/abdiwangi.v3i2.2026.%p

Abstract

  Local food UMKM have an important role in maintaining the availability and sustainability of a region's food supply. However, limitations in managing marketing and financial records are often an obstacle in increasing business competitiveness and resilience. This community service activity aims to increase the capacity of food UMKM through participatory assistance that integrates digital marketing and simple bookkeeping. The methods used are a qualitative approach including needs surveys, interactive training, hands-on practice, and evaluation of results. Digital marketing training focuses on utilizing social media to expand market reach, while simple bookkeeping is taught in direct writing. The participants of the activity amounted to 3 food UMKM actors in Kedungrejo Village, who were selected based on the criteria of active production and have the potential to develop. The results showed an increase in participants' knowledge related to digital marketing strategies by 80% and simple financial recording skills by 85% measured through descriptive data analysis based on the results of observation and skill achievements of participants after participating in the activity
PEMBERDAYAAN PEREMPUAN DALAM KONTEKS BUDAYA LOKAL: STUDI KASUS PEMANFAATAN LAHAN PEKARANGAN PANGAN LESTARI Khusna, Faza Amalia; Sari, Rosnida
Jurnal Analisa Sosiologi Vol 13, No 1 (2024)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v13i1.73451

Abstract

Women's empowerment has an important role in development. One of the ways to realize empowerment for women is the Sustainable Food Yard (P2L) program. With this empowerment, the community, especially mothers, can experience changes in their level of knowledge, attitudes and increased welfare. Thus, the community in Wonosobo Village, Banyuwangi Regency has implemented Sustainable Food Farming (P2L) activities through the institution of the Sri Tanjung Women's Farmers Group. Through Sustainable Food Yard (P2L) activities, group members can fulfill their need for vegetables for daily consumption. The women's empowerment carried out by KWT Sri Tanjung is related to tradition because Wonosobo Village really upholds traditional values. Social Capital in cultural relationships is highly correlated. Social norms, social networks, and beliefs are the main factors in tradition. The village clean ritual provides space for women to contribute to the ritual, even though women are always placed in the domestic sphere. The culture in Wonosobo Village provides access for women to become ajen or leaders in the mocoan tradition or reading the lontar book. In the era of modernization there have been changes to the village's clean ritual customs, there are several performances such as jaranan, music and so on. Ider bumi is part of the Osing culture, but in its activities there is a mixture of Javanese culture in it which is not a serious problem, because the two cultures coexist. Traditions and P2L programs go hand in hand, resulting in productive and complementary activities. The type of research used in this research is a qualitative method with a phenomenological approach. To determine informants, purposive sampling was used and data collection was carried out through observation, in-depth interviews and documentation. In testing the validity of the research data, source triangulation was used and for data analysis, namely through data transcript, namely categorization of data in text form the final step is drawing conclusions. 
Co-Authors Alvy, Sahbana Andi Wapa Arif Rahman Hakim Putri, Nia Kartika Sari, Rosnida Seran, Maria Virani Tobe, Marlin Wahyudi, Ade