<![CDATA[The rapid development of digital technology has brought significant changes to the field of education, including the emergence of artificial intelligence (AI), which is increasingly being used to support the learning process. One of the most notable benefits of AI is its ability to personalize learning, meaning it can adapt materials and learning methods to suit the individual needs of each student. This article aims to examine how effective the use of AI is in personalizing learning in the digital era based on existing research findings. The method used is a literature study, which involves collecting and analyzing various articles, journals, and scientific sources related to this topic.The results of the literature review indicate that AI is quite effective in improving learning outcomes, student motivation, and engagement in the learning process. In addition, AI can assist teachers in providing quick and accurate feedback, as well as in monitoring students’ learning progress individually. This makes the learning process more efficient and well-directed.However, there are still several challenges, such as limited access to technology, the digital divide between regions, and the lack of teacher readiness in utilizing AI effectively. Therefore, training for educators and adequate infrastructure support are necessary. In conclusion, AI has great potential in the field of education, but it needs to be supported by appropriate policies and infrastructure to be utilized optimally and equitably.]]>
