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Pengaruh Brand Image, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Sandal Crocs Di Kota Batam Setiawan, Fero; Suhardi , Suhardi
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8177

Abstract

This study aims to analyze the effect of Brand Image, Product Quality, and Promotion on Purchase Decisions of Crocs sandals in Batam City. The research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 119 respondents who are consumers of Crocs products in Batam City. The data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis, using SPSS version 26. The results indicate that Brand Image and Product Quality have a positive and significant effect on Purchase Decisions. Meanwhile, Promotion shows a positive but insignificant effect on Purchase Decisions. Simultaneously, Brand Image, Product Quality, and Promotion have a positive and significant effect on Purchase Decisions. The Adjusted R Square value of 0.905 indicates that 90.5% of the variation in Purchase Decisions can be explained by the three independent variables, while the remaining 9.5% is influenced by other factors not examined in this study. This research is expected to provide insights for companies in formulating more effective marketing strategies, particularly in strengthening brand image and improving product quality.
KEVALIDAN DAN KEPRAKTISAN MEDIA PEMBELAJARAN NINJAKU PADA MATERI TEKS PUISI FASE E PESERTA DIDIK SMA NEGERI 6 TANJUNGPINANG Sahrul, M; Andheska, Harry; Elfitra, Legi; Pujiastuti, Indah; Oktavia, Yunisa; Ariance Loren, FabioTesty; Malik, Abdul; Suhardi , Suhardi
Jurnal Edukasi Khatulistiwa : Pembelajaran Bahasa dan Sastra Indonesia Vol. 9 No. 1 (2026): April 2026
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ekha.v9i1.111640

Abstract

Abstract This study aims to develop a product, namely Ninjaku learning media on the material of phase E poetry text for SMA Negeri 6 Tanjungpinang students in the 2024/2025 academic year. This type of research is R&D (Research and Development) using the 4D research model (Four-D Model) and only focuses on the third stage, namely defining (Define), designing (Design), and developing (Develop). The product developed in this research is a digital-based learning media that can be accessed using devices. This learning media has been validated by the assessment of two experts, namely media experts and material experts. Then this media has been tested by students who are divided into two groups, namely a small group consisting of 5 students and a large group consisting of 40 students. Data collection techniques in this study were interviews, questionnaire sheets for validation of media experts and material experts, and questionnaire sheets for practicality by students. Data analysis techniques in this study are descriptive qualitative and descriptive quantitative. The results of validation by media experts obtained a score of 96.8% with very valid criteria, and the results of validation by material experts obtained a score of 86.6% with very valid criteria. After conducting validation, a practicality trial was conducted on small group students to obtain a score of 97.8% with very practical criteria, and large group students obtained a score of 90.8% with very practical criteria. Keywords: Learning media Ninjaku, Poetry text, Students. Abstrak Penelitian ini bertujuan untuk mengembangkan suatu produk yaitu media pembelajaran Ninjaku pada materi teks puisi fase E peserta didik SMA Negeri 6 Tanjungpinang tahun pelajaran 2024/2025. Jenis penelitian ini adalah R&D (Research and Development) dengan menggunakan model penelitian 4D (Four-D Model) dan hanya fokus hingga tahap ketiga, yaitu pendefinisian (Define), perancangan (Design), dan pengembangan (Develop). Produk yang dikembangkan pada penelitian ini merupakan media pembelajaran berbasis digital yang dapat diakses menggunakan gawai. Media pembelajaran ini telah divalidasi oleh penilaian dua ahli, yaitu ahli media dan ahli materi. Kemudian media ini telah di uji kepraktisan oleh peserta didik yang terbagi dua kelompok, yaitu kelompok kecil yang terdiri dari 5 peserta didik dan kelompok besar yang terdiri dari 40 peserta didik. Teknik pengumpulan data pada penelitian ini yaitu wawancara, lembar angket validasi ahli media dan ahli materi, dan lembar angket kepraktisan oleh peserta didik. Teknik analisis data pada penelitian ini yaitu deskriptif kualitatif dan deskriptif kuantitatif. Hasil validasi oleh ahli media memperoleh nilai 96,8% dengan kriteri sangat valid, dan hasil validasi oleh ahli materi memperoleh nilai 86,6% dengan kriteria sangat valid. Setelah melakukan validasi, dilakukan uji coba kepraktisan pada peserta didik kelompok kecil memperoleh nilai 97,8% dengan kriteria sangat praktis, dan peserta didik kelompok besar memperoleh nilai 90,8% dengan kriteria sangat praktis. Kata kunci: Media pembelajaran Ninjaku, Teks puisi, Peserta didik