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All Journal Asia Pacific Journal of Management and Education
Ranjith P V
Ramaiah Institute of Management
Education Languange, Linguistic, Communication & Media Other

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How Corporate Social Responsibility Culture Sparks Innovation: Evidence From Malaysian Employees Louis Yong Yu Lee; Jamin Kun Peng Xia; Ranjith P V; Huey Min Beh; Baiduri Binti Khalid; Tiantian Cai; Yangpeng Cai; Lakshmi L; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 3 (2025): November 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i3.4248

Abstract

This study examines how the organizational corporate social responsibility climate (OCSRC) influences employees’ innovative job performance through the mediating roles of job satisfaction, work motivation, and employee creativity. Using a quantitative design, data were collected from 153 full-time employees in Malaysia. Regression analyses revealed that OCSRC significantly enhances job satisfaction (? = 0.896, p 0.001), work motivation (? = 0.276, p 0.001), and employee creativity (? = 0.213, p 0.01). Job satisfaction positively affects work motivation (? = 0.607, p 0.001) and creativity (? = 0.217, p 0.01), while work motivation influences both creativity (? = 0.429, p 0.001) and innovative job performance (? = 0.176, p 0.05). Employee creativity emerges as the strongest determinant of innovation (? = 0.880, p 0.001). The model explains 83.5% of the variance in innovative job performance (R² = 0.835). These results confirm that CSR climate indirectly drives innovation through satisfaction, motivation, and creativity, aligning with Social Exchange and Self-Determination theories. The study contributes by positioning CSR as an internal strategic resource that enhances psychological engagement and innovation in Malaysian organizations
Co-Authors Baiduri Binti Khalid Daisy Mui Hung Kee Huey Min Beh Jamin Kun Peng Xia Lakshmi L Louis Yong Yu Lee Tiantian Cai Yangpeng Cai