Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Asia Pacific Journal of Management and Education
Louis Yong Yu Lee
Universiti Sains Malaysia
Education Languange, Linguistic, Communication & Media Other

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How Corporate Social Responsibility Culture Sparks Innovation: Evidence From Malaysian Employees Louis Yong Yu Lee; Jamin Kun Peng Xia; Ranjith P V; Huey Min Beh; Baiduri Binti Khalid; Tiantian Cai; Yangpeng Cai; Lakshmi L; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 3 (2025): November 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i3.4248

Abstract

This study examines how the organizational corporate social responsibility climate (OCSRC) influences employees’ innovative job performance through the mediating roles of job satisfaction, work motivation, and employee creativity. Using a quantitative design, data were collected from 153 full-time employees in Malaysia. Regression analyses revealed that OCSRC significantly enhances job satisfaction (? = 0.896, p 0.001), work motivation (? = 0.276, p 0.001), and employee creativity (? = 0.213, p 0.01). Job satisfaction positively affects work motivation (? = 0.607, p 0.001) and creativity (? = 0.217, p 0.01), while work motivation influences both creativity (? = 0.429, p 0.001) and innovative job performance (? = 0.176, p 0.05). Employee creativity emerges as the strongest determinant of innovation (? = 0.880, p 0.001). The model explains 83.5% of the variance in innovative job performance (R² = 0.835). These results confirm that CSR climate indirectly drives innovation through satisfaction, motivation, and creativity, aligning with Social Exchange and Self-Determination theories. The study contributes by positioning CSR as an internal strategic resource that enhances psychological engagement and innovation in Malaysian organizations
From Balance to Performance: The Mediating Effect of Job Satisfaction on Work-Life Balance over Job Performance Jamin Kun Peng Xia; Louis Yong Yu Lee; Yi Lim Chan; Haoran Cao; Shiyu Cao; Xing Er Cham; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 3 (2025): November 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i3.4250

Abstract

This study investigates the relationship between work-life balance (WLB), job satisfaction, and in-role job performance among Malaysian employees. WLB is conceptualized as a multidimensional construct encompassing six factors: nature of work, work flexibility, workload, compensation, organizational support, and personal life. Using a quantitative explanatory design, data were collected from 96 full-time employees across various industries in Malaysia through an online survey. The data were analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis. The results show that work flexibility (? = 0.122, p .05), workload (? = 0.145, p .01), organizational support (? = 0.148, p .01), and personal life (? = 0.325, p .001) significantly enhance job performance, while compensation (? = 0.251, p .01), organizational support (? = 0.186, p .05), and personal life (? = 0.567, p .001) significantly improve job satisfaction. Job satisfaction also positively influences job performance (? = 0.850, p .001). The models explained 53.3% of the variance in job satisfaction and 77.7% in job performance. These findings validate the mediating role of job satisfaction and highlight the importance of supportive and flexible work environments for improving employee outcomes within Malaysia’s evolving workplace context
The Impact of Digital Service Factors on Customer e-Loyalty through e-Satisfaction: A Study of ZUS Coffee Louis Yong Yu Lee; Chen Yuen Yeoh; Hui Wen Yong; Jieen Yew; Ruo Han Yong; Aditya Kumar; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4748

Abstract

This study investigates how digital service factors influence customer e-satisfaction and e-loyalty in Malaysia’s increasingly digitalized coffee market, using the ZUS Coffee mobile application as the research context. Grounded in Expectation-Confirmation Theory and the Technology Acceptance Model, the study examines the roles of e-service quality, online price transparency, digital promotion exposure, and perceived e-convenience. Data were collected through a quantitative survey administered via Google Forms to Malaysian consumers who had prior experience using the ZUS Coffee mobile application, with non-users excluded through a screening question. A total of 180 valid responses were analyzed using IBM SPSS. The findings show that digital promotion exposure and perceived e-convenience are the primary drivers of customer e-satisfaction. In contrast, customer e-loyalty is shaped mainly by e-service quality, online price transparency, and digital promotion exposure. Notably, perceived e-convenience demonstrates a negative association with e-loyalty, while customer e-satisfaction does not directly lead to loyalty.
The Impact of e-Service Quality on Customer e-Satisfaction, e-Loyalty, and Brand Equity: A Study on McDonald’s Mobile Application Louis Yong Yu Lee; Kai Sheng Yap; Wen Zhuo Yap; Mei Ting Yap; Ai Se Yeoh; Neha G; Abhishek M; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4747

Abstract

This study examines how e-service quality influences customer e-satisfaction, e-loyalty, and brand equity in Malaysia, using the McDonald’s mobile application as the research context. Grounded in the Service Quality–Loyalty framework and Expectation-Confirmation Theory, the study distinguishes between e-service delivery quality, which reflects how effectively the application delivers services, and e-service outcome quality, which captures the value users obtain from using the app. Data were collected via an online survey of 157 Malaysian users with prior app usage experience. Using regression analysis in IBM SPSS, the findings indicate that both e-service delivery quality and e-service outcome quality play important roles in enhancing customer e-satisfaction and e-loyalty. However, loyalty is driven more strongly by the perceived quality of service outcomes than by satisfaction alone, suggesting that customers continue using the application primarily due to its reliability, convenience, and functional value. Customer e-loyalty also emerged as a key mechanism through which digital service experiences translate into stronger brand equity.
Co-Authors Abhishek M Aditya Kumar Ai Se Yeoh Baiduri Binti Khalid Chen Yuen Yeoh Daisy Mui Hung Kee Haoran Cao Huey Min Beh Hui Wen Yong Jamin Kun Peng Xia Jieen Yew Kai Sheng Yap Lakshmi L Mei Ting Yap Neha G Ranjith P V Ruo Han Yong Shiyu Cao Tiantian Cai Wen Zhuo Yap Xing Er Cham Yangpeng Cai Yi Lim Chan