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All Journal Jurnal Surya Masyarakat Jurnal Surya Masyarakat JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Indri Amelia
Universitas Muslim Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Engineering Environmental Science Public Health Social Sciences Veterinary Other

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Kepercayaan Konsumen Sebagai Mediator antara Promosi, Cash On Delivery, dan Keputusan Pembelian Online Produk Kecantikan Lokal Tsalis Kurniawan Husain; Farizah Dhaifina Amran; Mais Ilsan; Laili Aqila; Indri Amelia
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v11i1.2481

Abstract

In the competitive e-commerce landscape, local brands like Mabello Indonesia utilize promotions and Cash on Delivery (COD) to drive sales. This study examines the influence of these factors on purchasing decisions through consumer trust, focusing on local beauty products in Makassar, Indonesia. Using a quantitative SEM-PLS (Structural Equation Modeling–Partial Least Squares) approach, data were collected from 100 young e-commerce users. Results: Promotions significantly influence purchasing decisions, with consumer trust acting as a significant mediator. However, consumer trust does not significantly mediate the relationship between COD and purchasing decisions. This suggests that for digital-native consumers, COD has shifted from a risk-mitigation tool to a mere logistical convenience. Practical Implications: Local MSMEs should prioritize authentic, culturally grounded promotions to foster long-term trust while maintaining COD services to ensure transaction certainty.
Efektivitas Edukasi Gizi Berbasis Pangan Lokal dalam Meningkatkan Pengetahuan dan Kesadaran Siswa SMP, Kabupaten Lembata, Nusa Tenggara Timur Syarif Hidayatullah; Nabilla A. Suryono; Victorian H. Azizi; Indri Amelia; Ummi Rohimah; Nova A. Ramadhani; Riyo T. P. Dewanni
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.301-310

Abstract

Balanced nutrition is the main foundation for optimal growth and development of school-age children, which affects their physical health, cognitive abilities, and academic achievement. In Indonesia, nutrition is still a crucial issue, especially in areas with low economic levels such as Wulandoni District, Lembata Regency, East Nusa Tenggara. This study aims to measure the effectiveness of local food-based nutrition education (PGS-PL) in increasing students' knowledge and awareness of balanced nutrition at SMP Negeri 1 Wulandoni. The research methodology included initial assessment, socialization, preparation of educational materials, implementation of education through interactive presentations, ice breaking activities, and demonstration of tempeh making, followed by evaluation using pre-test and post-test. The results showed a significant increase in students' understanding of the concept of balanced nutrition and local food consumption, with an increase in active participation from 30% in the pre-test to 35% in the post-test. Interactive activities and rewards successfully increased student engagement and motivation. Nonetheless, the implementation of the activities faced several challenges, including schedule delays, limited participants, delays in preparation, as well as logistical issues such as power outages and weather conditions. The conclusion of this study confirms that local food-based educational interventions are effective in improving students' understanding of balanced nutrition and recommends the development of similar programs in other schools, with improved planning and coordination to overcome the obstacles encountered. This study makes a significant contribution to the literature on nutrition interventions in school settings and offers practical guidance for stakeholders in designing more effective and sustainable nutrition programs. 
Efektivitas Edukasi Gizi Berbasis Pangan Lokal dalam Meningkatkan Pengetahuan dan Kesadaran Siswa SMP, Kabupaten Lembata, Nusa Tenggara Timur Syarif Hidayatullah; Nabilla A. Suryono; Victorian H. Azizi; Indri Amelia; Ummi Rohimah; Nova A. Ramadhani; Riyo T. P. Dewanni
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.301-310

Abstract

Balanced nutrition is the main foundation for optimal growth and development of school-age children, which affects their physical health, cognitive abilities, and academic achievement. In Indonesia, nutrition is still a crucial issue, especially in areas with low economic levels such as Wulandoni District, Lembata Regency, East Nusa Tenggara. This study aims to measure the effectiveness of local food-based nutrition education (PGS-PL) in increasing students' knowledge and awareness of balanced nutrition at SMP Negeri 1 Wulandoni. The research methodology included initial assessment, socialization, preparation of educational materials, implementation of education through interactive presentations, ice breaking activities, and demonstration of tempeh making, followed by evaluation using pre-test and post-test. The results showed a significant increase in students' understanding of the concept of balanced nutrition and local food consumption, with an increase in active participation from 30% in the pre-test to 35% in the post-test. Interactive activities and rewards successfully increased student engagement and motivation. Nonetheless, the implementation of the activities faced several challenges, including schedule delays, limited participants, delays in preparation, as well as logistical issues such as power outages and weather conditions. The conclusion of this study confirms that local food-based educational interventions are effective in improving students' understanding of balanced nutrition and recommends the development of similar programs in other schools, with improved planning and coordination to overcome the obstacles encountered. This study makes a significant contribution to the literature on nutrition interventions in school settings and offers practical guidance for stakeholders in designing more effective and sustainable nutrition programs. 
Co-Authors Farizah Dhaifina Amran Laili Aqila Mais Ilsan, Mais Nabilla A. Suryono Nova A. Ramadhani Riyo T. P. Dewanni Syarif Hidayatullah Tsalis Kurniawan Husain Ummi Rohimah Victorian H. Azizi