Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Indri Amelia
Universitas Muslim Indonesia
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Kepercayaan Konsumen Sebagai Mediator antara Promosi, Cash On Delivery, dan Keputusan Pembelian Online Produk Kecantikan Lokal Tsalis Kurniawan Husain; Farizah Dhaifina Amran; Mais Ilsan; Laili Aqila; Indri Amelia
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 11 No. 1 (2026)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v11i1.2481

Abstract

In the competitive e-commerce landscape, local brands like Mabello Indonesia utilize promotions and Cash on Delivery (COD) to drive sales. This study examines the influence of these factors on purchasing decisions through consumer trust, focusing on local beauty products in Makassar, Indonesia. Using a quantitative SEM-PLS (Structural Equation Modeling–Partial Least Squares) approach, data were collected from 100 young e-commerce users. Results: Promotions significantly influence purchasing decisions, with consumer trust acting as a significant mediator. However, consumer trust does not significantly mediate the relationship between COD and purchasing decisions. This suggests that for digital-native consumers, COD has shifted from a risk-mitigation tool to a mere logistical convenience. Practical Implications: Local MSMEs should prioritize authentic, culturally grounded promotions to foster long-term trust while maintaining COD services to ensure transaction certainty.
Co-Authors Farizah Dhaifina Amran Laili Aqila Mais Ilsan, Mais Tsalis Kurniawan Husain