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All Journal FIKRI : Jurnal Kajian Agama, Sosial dan Budaya Journal of Social Research
Sunarmi Sunarmi
Institut Seni Indonesia Surakarta, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Revitalization of Nusantara Traditional Fashion: Integration of Sanggit Aesthetics and Design Thinking for the Preservation of Nusantara Culture Sunarmi Sunarmi; Angga Kusuma Dawami; Linda Utami
Journal of Social Research Vol. 4 No. 10 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i9.2769

Abstract

The challenge of preserving traditional clothing such as jarik, kebaya, sarong, batik, songket, and weaving is increasingly marginalized by modernity and globalization. The main goal of this paper is to design and realize traditional fashion works based on virtual technology that are adaptive and contextual without losing their philosophical meaning and cultural value. The aesthetic approach of the archipelago in this study uses the concept of Sanggit work—a creative principle in traditional art that emphasizes the revitalization and adaptation of cultural values—as a strategy for revitalizing traditional clothing. This research also employs the Design Thinking method in five stages (Empathize, Define, Ideate, Prototype, and Test), strengthened by the Sanggit aesthetic approach, which emphasizes cultural revitalization in a contemporary form. The beauty of traditional fashion forms full of religious values is summed up as a concept of beauty that not only preserves visual heritage but also transforms it into ethical values and cultural identity. Five samples of traditional clothing from various regions—Central Java, Minangkabau, Maluku, Osing Banyuwangi, and Dayak Ngaju—formed the basis for the creation of the work. The results of the research, which went through the Sanggit process, produced traditional clothing originally used for ceremonial purposes, revitalized as work clothes and party clothes without eliminating the nuances and symbols of the archipelago's culture.
The Aesthetic of Aniconism: Analyzing the Socio-Cultural Negotiation of Islamic Principles in the Decorative Motifs of Pandai Sikek Songket Purwo Prihatin; Sunarmi Sunarmi; Andar Indra Sastra
Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 10 No. 2 (2025): Fikri : Jurnal Kajian Agama, Sosial dan Budaya
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jf.v10i2.6681

Abstract

Pandai Sikek Songket is a cultural heritage of the Minangkabau people, rich in aesthetic and philosophical values. Its decorative motifs were initially influenced by natural elements and local customs that developed since the pre-Islamic era. However, with the arrival of Islam in Minangkabau, these motifs underwent a transformation toward alignment with Islamic values. The influence of Islam is reflected in geometric patterns, the reduction of figurative motifs, and philosophies that embody Islamic ethics and teachings. The purpose of this study is to explain the transformation of Pandai Sikek Songket motifs within the context of the encounter between Minangkabau customs and Islamic values, and to explore how this process of cultural adaptation occurs harmoniously without diminishing the essence of local identity. This study employs a qualitative method with a descriptive-analytical approach. Data were collected through literature review, interviews, and observational documentation, followed by an analysis of Pandai Sikek Songket motifs that have undergone stylization. To examine the influence of Islam, the research applies the theories of acculturation and Islamic aesthetics to understand how Islam shaped the motifs of Pandai Sikek Songket as a traditional textile. The findings conclude that the influence of Islam on Pandai Sikek Songket motifs occurred through a process of harmonious cultural adaptation. Elements of custom and nature were preserved but reinterpreted in accordance with Islamic values, such as the use of symmetrical patterns, stylized forms, and symbolic meanings that reflect Islamic principles. The harmonization of tradition, nature, and Islam in Pandai Sikek Songket illustrates the cultural flexibility of the Minangkabau people in embracing change without losing their identity. The contribution of this study lies in strengthening the understanding of how traditional cultural heritage can transform through the dialogue between custom, nature, and religion, thereby enriching the discourse on Islamic aesthetics and Nusantara culture. The findings also reveal that the harmony between tradition, nature, and Islam in Pandai Sikek Songket reflects the cultural flexibility of the Minangkabau community in adapting to change while preserving its authentic identity.
Islamic Aesthetics in the Visual Branding of Padang Ampera Restaurants in Java Gema Ariprahara; Sunarmi Sunarmi; Handriyotopo Handriyotopo
Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 11 No. 1 (2026): Fikri: Jurnal Kajian Agama, Sosial dan Budaya
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jf.v11i1.7088

Abstract

Padang Ampera restaurants, as diaspora manifestations of Minangkabau culture in urban Java, do not merely display decorative visual elements for commercial attraction. Their logos, colors, spatial markers, ornaments, halal labels, and typographic choices function as a system of signs through which identity is communicated, negotiated, and legitimized This study integrates Islamic aesthetics to explain the ethical and formal boundaries of visual expression with cultural semiotics to interpret branding as a cultural text. To achieve this objective, a qualitative descriptive-analytical approach was implemented, involving field observations at 45 Padang Ampera restaurants across Bandung, Yogyakarta, and Malang, alongside in-depth interviews with 15 informants, including 5 owners and 10 patrons. These methods allow for a systematic decoding of how Minangkabau memory, Islamic values, and the social meaning of hospitality are materialized in contemporary commercial spaces. Through this combined framework, the branding of Padang Ampera restaurants can be understood not only as a marketing strategy but also as a signifying practice that transforms everyday commercial space into a visible expression of Muslim cultural identity. This article contributes to Islamic anthropology in at least three ways. First, it extends the discussion of Islam beyond ritual and doctrinal domains into the sphere of everyday material culture by showing how Islamic values are embodied in visual branding practices. Second, it demonstrates that restaurants can function as vernacular sites of religious-cultural expression, where design choices become a medium for articulating piety, propriety, and communal identity. Third, it highlights how Minangkabau migrants in Java negotiate continuity and adaptation through visual symbols that are both commercially effective and culturally meaningful. In this sense, the study offers a practical contribution by showing that branding in Muslim cultural enterprises may operate not only as an economic instrument but also as a medium of cultural transmission, identity preservation, and ethical representation in diaspora settings.
Co-Authors Andar Indra Sastra Angga Kusuma Dawami Gema Ariprahara Handriyotopo Handriyotopo Linda Utami Purwo Prihatin