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All Journal Journal of Business and Management Innovations The Journal of Community Empowerment and Sustainability Services
Erin Kristina
Universitas Dian Nuswantoro

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Empowering Grated Coconut MSMEs in Semarang: A Social Marketing Approach to Strengthen Brand Image Ahmad Reza; Diana Aqmala; Erin Kristina
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Social marketing is one way a company can improve its brand image and be better known. Social marketing activities can be based on activities such as caring for the environment and minimal waste generated from the business activities of an MSME or company. The purpose of this study is to identify more deeply the basis of social marketing, whether it can improve the business's brand image or not, and with social marketing, the business can also provide benefits that have a good impact on the social environment of the community. This research was carried out using qualitative methods by conducting in-depth interviews with grated coconut business owners, consumers, and residents around the running grated coconut business environment, which in this study were taken from several Grated Coconut SMEs in Semarang City. The results of this study are in the form of a new social marketing model as a basis for initiating MSME brand image enhancement or an effort to increase MSME awareness of the importance of running a business by considering environmental conditions. The contribution of this research is that the model will make it easier for Grated Coconut MSMEs to implement social marketing. It can also be the beginning of the awareness process of MSME business actors on the importance of protecting the environment when running business operations.
Empowering Orphaned Youth: Digital Business as a Catalyst for Entrepreneurial Readiness at PAKYM Muhammadiyah Orphanage Rudi Kurniawan; Sisca Dian Rahmawati; Risanda Alirastra Budiantoro; Erin Kristina; Nadiya Fikriyatuz Zakiyah
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

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This community service program aims to provide comprehensive education on increasing income through digital entrepreneurship (e-commerce) and training and mentoring in creating accounts and stalls on e-commerce, determining products and prices, promotions, packaging, and distributing products through expedition services. The method in this program is IbM (Science and Technology for Society), which is carried out through education and direction in two-way communication (duplex), followed by e-commerce skills training and mentoring for digital business implementation simulations. The results of the entrepreneurial skills improvement program through e-commerce as a business startup media are carried out in stages: (1) IbM method, namely training in registration and management of e-commerce profiles; (2) Managing e-commerce accounts periodically until sales occur; (3) Selling and making reports on online businesses that have been run. Mentoring activities to create a business plan can encourage PAKYM Children at the Muhammadiyah Orphanage to independently and innovatively develop ideas, goals, and strategies and implement digital businesses that will run effectively.
Co-Authors Ahmad Reza Diana Aqmala Nadiya Fikriyatuz Zakiyah Risanda Alirastra Budiantoro Rudi Kurniawan Sisca Dian Rahmawati