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All Journal Jurnal Riset Entrepreneurship Sasambo: Jurnal Abdimas (Journal of Community Service)
Ahmad Reza
Universitas Dian Nuswantoro
Humanities Economics, Econometrics & Finance Education Social Sciences

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IMBRASM: INISIASI MODEL PENINGKATAN BRAND IMAGE BERBASIS SOSIAL MARKETING PADA UMKM KELAPA PARUT KOTA SEMARANG Ahmad Reza; E Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Riset Entrepreneurship Vol 6 No 1 (2023): (Edisi Pebruari) Volume 6, Nomor 1, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i1.5075

Abstract

Social marketing is one way for a company to improve its brand image to be better known among the public. Social marketing activities can be based on activities such as caring for the environment such as minimal waste generated from the business activities of an MSME or company. The purpose of this study is to identify more deeply the basis of social marketing, whether it can improve the brand image of the business or not, and with social marketing, the business can also provide benefits that have a good impact on the social environment of the community. This research was carried out using qualitative methods by conducting in-depth interviews with grated coconut business owners, consumers, and residents around the running grated coconut business environment, which in this study were taken from several Grated Coconut SMEs in Semarang City. The results of this study are in the form of a new social marketing model, namely (IMBRASM) as a basis for initiating MSME brand image enhancement or an effort to increase MSME awareness of the importance of running a business by taking into account environmental conditions. The contribution of this research is that the existence of the IMBRASM model will make it easier for Grated Coconut MSMEs to implement social marketing and can also be the beginning of the awareness process of MSME business actors on the importance of protecting the environment in running business operations.
Aplikasi Tirtanadi Berbasis Android Sebagai Solusi Tagihan Air Warga Di Desa Kalisidi Kabupaten Semarang Asteria Gupita; Suhita Whini Setyahuni; Ahmad Reza; Safina Pribadi Makna; Dimas Prasetyo
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 4: November 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i4.890

Abstract

Desa Kalisidi memiliki permasalahan dalam sistem informasi tagihan air yang masih dilakukan secara konvensional. Petugas air di Desa Kalisidi memiliki permasalahan inefisensi kerja karena proses pencatatan data tagihan air warga masih dilakukan dengan system tradisional. Permasalahan ini menyebabkan tim pengelola tagihan air tidak dapat memberikan layanan maksimal kepada warga. Kebutuhan terhadap system informasi berbasis teknologi dapat menyelesaikan permasalahan yang sedang dihadapi oleh warga Desa Kalisidi. Tim Program Penguatan Kapasitas Organisasi Himpunan Mahasiswa Manajemen (PPK Ormawa HMM) melakukan analisis dan pemetaan masalah dengan metode Focus Group Discussion (FGD).  Tim PPK HMM mengembangkan aplikasi berbasis android sebagai system informasi tagihan air digital untuk warga Desa Kalisidi yang diberi nama “Tirtanadi”. Tirtanadi dirancang user friendly agar dapat digunakan dengan mudah oleh warga desa. Tujuan program pengabdian masyarakat ini dilaksanakan agar warga Desa Kalisidi dapat meningkatkan efisiensi pada pengelolaan informasi tagihan air pegunungan. The Tirtanadi Android Application as the water billing system solution at Kalisidi Village Semarang Regency Kalisidi village face a problem in the water billing information system due to manual procedure on the process of information collection.  Since the process of information collection still using traditional system, it causes inefficiency work. These problems lead to the unsatisfied public services for Kalisidi vilaggers. The PPK Ormawa HMM team analyzed the problem using FGD method and find the solution. The PPK Ormawa HMM team develop the android based information system that is called “Tirtanadi”. The Tirtanadi application is a user friendly android application that can be used easily by the villagers. The purpose of this community program is to enhance the efficiency of the process of water billing information management
Co-Authors Asteria Gupita Diana Aqmala Dimas Prasetyo Mudinillah, Adam Safina Pribadi Makna Suhita Whini Setyahuni