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All Journal Jurnal Riset Entrepreneurship Sasambo: Jurnal Abdimas (Journal of Community Service) Journal of Business and Management Innovations
Ahmad Reza
Universitas Dian Nuswantoro
Humanities Economics, Econometrics & Finance Education Social Sciences

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IMBRASM: INISIASI MODEL PENINGKATAN BRAND IMAGE BERBASIS SOSIAL MARKETING PADA UMKM KELAPA PARUT KOTA SEMARANG Ahmad Reza; E Diana Aqmala; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Riset Entrepreneurship Vol 6 No 1 (2023): (Edisi Pebruari) Volume 6, Nomor 1, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i1.5075

Abstract

Social marketing is one way for a company to improve its brand image to be better known among the public. Social marketing activities can be based on activities such as caring for the environment such as minimal waste generated from the business activities of an MSME or company. The purpose of this study is to identify more deeply the basis of social marketing, whether it can improve the brand image of the business or not, and with social marketing, the business can also provide benefits that have a good impact on the social environment of the community. This research was carried out using qualitative methods by conducting in-depth interviews with grated coconut business owners, consumers, and residents around the running grated coconut business environment, which in this study were taken from several Grated Coconut SMEs in Semarang City. The results of this study are in the form of a new social marketing model, namely (IMBRASM) as a basis for initiating MSME brand image enhancement or an effort to increase MSME awareness of the importance of running a business by taking into account environmental conditions. The contribution of this research is that the existence of the IMBRASM model will make it easier for Grated Coconut MSMEs to implement social marketing and can also be the beginning of the awareness process of MSME business actors on the importance of protecting the environment in running business operations.
Aplikasi Tirtanadi Berbasis Android Sebagai Solusi Tagihan Air Warga Di Desa Kalisidi Kabupaten Semarang Asteria Gupita; Suhita Whini Setyahuni; Ahmad Reza; Safina Pribadi Makna; Dimas Prasetyo
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 4: November 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i4.890

Abstract

Desa Kalisidi memiliki permasalahan dalam sistem informasi tagihan air yang masih dilakukan secara konvensional. Petugas air di Desa Kalisidi memiliki permasalahan inefisensi kerja karena proses pencatatan data tagihan air warga masih dilakukan dengan system tradisional. Permasalahan ini menyebabkan tim pengelola tagihan air tidak dapat memberikan layanan maksimal kepada warga. Kebutuhan terhadap system informasi berbasis teknologi dapat menyelesaikan permasalahan yang sedang dihadapi oleh warga Desa Kalisidi. Tim Program Penguatan Kapasitas Organisasi Himpunan Mahasiswa Manajemen (PPK Ormawa HMM) melakukan analisis dan pemetaan masalah dengan metode Focus Group Discussion (FGD).  Tim PPK HMM mengembangkan aplikasi berbasis android sebagai system informasi tagihan air digital untuk warga Desa Kalisidi yang diberi nama “Tirtanadi”. Tirtanadi dirancang user friendly agar dapat digunakan dengan mudah oleh warga desa. Tujuan program pengabdian masyarakat ini dilaksanakan agar warga Desa Kalisidi dapat meningkatkan efisiensi pada pengelolaan informasi tagihan air pegunungan. The Tirtanadi Android Application as the water billing system solution at Kalisidi Village Semarang Regency Kalisidi village face a problem in the water billing information system due to manual procedure on the process of information collection.  Since the process of information collection still using traditional system, it causes inefficiency work. These problems lead to the unsatisfied public services for Kalisidi vilaggers. The PPK Ormawa HMM team analyzed the problem using FGD method and find the solution. The PPK Ormawa HMM team develop the android based information system that is called “Tirtanadi”. The Tirtanadi application is a user friendly android application that can be used easily by the villagers. The purpose of this community program is to enhance the efficiency of the process of water billing information management
The Evolution and Growth Dynamics of Sharia Pawnshops in Indonesia Alfina Yuniar Prastika; Ahmad Reza; Febrianur Ibnu Fitroh Sukono Putra; Risanda Alirastra Budiantoro; Sisca Dian Rahmawati
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to elucidate and examine the dynamics of Islamic fiduciary services in Indonesia. Islamic economic system is very beneficial to the community now. Still, many must understand the differences between conventional and Islamic fiduciary services in concept and implementation. This paper uses the analysis method of a review of the literature to examine previous research relating to the history and development of Islamic fiduciary services in Indonesia. The results show that Islamic fiduciary services in Indonesia are close to Islamic idealism. It can be seen in terms of the fact that the system of financing, the cost of storage, the deadline for auction, and frequent misunderstandings between parties in Islamic fiduciary services with the public due to the need for adequate facilities from the Islamic fiduciary services. So, massive education is critical to increase the knowledge of the community in terms of that institution.
Empowering Grated Coconut MSMEs in Semarang: A Social Marketing Approach to Strengthen Brand Image Ahmad Reza; Diana Aqmala; Erin Kristina
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social marketing is one way a company can improve its brand image and be better known. Social marketing activities can be based on activities such as caring for the environment and minimal waste generated from the business activities of an MSME or company. The purpose of this study is to identify more deeply the basis of social marketing, whether it can improve the business's brand image or not, and with social marketing, the business can also provide benefits that have a good impact on the social environment of the community. This research was carried out using qualitative methods by conducting in-depth interviews with grated coconut business owners, consumers, and residents around the running grated coconut business environment, which in this study were taken from several Grated Coconut SMEs in Semarang City. The results of this study are in the form of a new social marketing model as a basis for initiating MSME brand image enhancement or an effort to increase MSME awareness of the importance of running a business by considering environmental conditions. The contribution of this research is that the model will make it easier for Grated Coconut MSMEs to implement social marketing. It can also be the beginning of the awareness process of MSME business actors on the importance of protecting the environment when running business operations.
Co-Authors Alfina Yuniar Prastika Asteria Gupita Diana Aqmala Dimas Prasetyo Erin Kristina Febrianur Ibnu Fitroh Sukono Putra Mudinillah, Adam Risanda Alirastra Budiantoro Safina Pribadi Makna Sisca Dian Rahmawati Suhita Whini Setyahuni