Articles
<![CDATA[How Does a Salesperson Improve their Performance? The Importance Role of Customer Smart Response Capability ]]>
<![CDATA[Diana Aqmala]]>;
<![CDATA[Elia Ardyan]]>
<![CDATA[ Gadjah Mada International Journal of Business Vol 21, No 2 (2019): May-August ]]>
Publisher : <![CDATA[Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada ]]>
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DOI: 10.22146/gamaijb.35263
<![CDATA[A salesperson is the part of a company who will always meet its customers. A salesperson should have the capability of responding to the customers. This research aims at examining the importance of the salesperson’s customer smart response capability for the insurance industry in Indonesia. The respondents in this research are 317 salespeople who work in the insurance industry. This research uses structural equation modeling to process its data. The results of this research show the importance of the customer smart response capability in the insurance industry. This customer smart response capability can improve a salesperson’s performance. Additionally, the customer smart response capability mediates the influence of customer sensing on the salesperson’s performance and mediates the influence of sales training’s effectiveness on the salesperson’s performance.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI PENINGKATAN LOYALITAS PELANGGAN BLIBLI.COM ]]>
<![CDATA[Diana Aqmala]]>;
<![CDATA[Febrianur Ibnu Fitroh Sukono Putra]]>;
<![CDATA[Rika Wijayani]]>
<![CDATA[ Holistic Journal of Management Research Vol 5 No 1 (2021): Holistic Journal of Management Research ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Bangka Belitung ]]>
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DOI: 10.33019/hjmr.v5i1.2095
<![CDATA[The rapid development of technology in Indonesia which is accompanied by an increase of public intelligence to utilizing technology encourages the e-commerce entreprises to further increase the complexity of their business, so it will makes the competitors difficult to imitate and makes the customers become more loyal. The factors which can increase the customer loyalty including ease of use, quality of information, and trust. This strategic variables have significant effect on the existence of e-commerce enterprises in the industry, thus makes the companies need to prioritize these variables in decision making process. Therefore, this research aims to analyze the effect of ease of use, information quality, and trust on increasing the customer loyalty at blibli.com. The sampling method used was purposive sampling by drawing a sample size of 200 respondents. The analytical tool used is Structural Equation Modeling (SEM). The results of this research indicate that ease of use, information quality, and trust mediated by customer satisfaction significantly increase customer loyalty.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMBENTUK MINAT BERWIRAUSAHA MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS DIAN NUSWANTORO ]]>
<![CDATA[Diana Aqmala]]>;
<![CDATA[Febrianur Ibnu Fitroh Sukono Putra]]>;
<![CDATA[Rian Adi Suseno]]>
<![CDATA[ Jurnal Manajemen Dayasaing Vol 22, No 1 (2020): Jurnal Manajemen Daya Saing ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/dayasaing.v22i1.10858
<![CDATA[Penelitian ini bertujuan untuk menganalisis faktor-faktor yang membentuk minat berwirausaha mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro. Populasi dalam penelitian ini adalah seluruh mahasiswa Program Studi Manajemen berjumlah 1294 orang dengan teknik pengambilan sampel simple random sampling berjumlah 150 responden. Teknik pengumpulan data menggunakan survei lapangan berupa kuesioner secara personal. Alat analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian ini antara lain wawasan kewirausahaan berpengaruh secara positif dan signifikan terhadap minat berwirausaha, lingkungan berpengaruh secara positif dan signifikan terhadap minat berwirausaha, dan motivasi berpengaruh secara positif dan signifikan terhadap minat berwirausaha.]]>
<![CDATA[Peran Orientasi Penjualan dan Orientasi Pelanggan Serta Penginderaan Pelanggan Terhadap Kinerja Tenaga Penjualan ]]>
<![CDATA[Diana Aqmala]]>
<![CDATA[ Benefit: Jurnal Manajemen dan Bisnis Volume 4 No 2 Desember 2019 ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/benefit.v4i2.9230
<![CDATA[One form of cooperation carried out by banking and insurance financial institutions is the existence of bancassurance. The success of the bancassurance concept depends very much on the performance of the sales force, which in this case is an employee of a banking financial institution. This study aims to analyze sales orientation, customer orientation, and customer sensing on sales force performance. The data collection method used in this study is the questionnaire method given to respondents. The population in this study is the AXA Mandiri insurance sales force in Central Java. Respondent criteria for the research sample are salespeople who are sole agents (do not work as insurance agents in more than one insurance company) and have worked as insurance agents for more than 1 (one) year. Based on the results of the analysis show that sales orientation has no effect on sales force performance, customer orientation and customer sensing have a positive and significant effect on sales force performance. The variable that provides the highest influence on salesperson performance is customer orientation.One form of cooperation carried out by banking and insurance financial institutions is the existence of bancassurance. The success of the bancassurance concept depends very much on the performance of the sales force, which in this case is an employee of a banking financial institution. This study aims to analyze sales orientation, customer orientation, and customer sensing on sales force performance. The data collection method used in this study is the questionnaire method given to respondents. The population in this study is the AXA Mandiri insurance sales force in Central Java. Respondent criteria for the research sample are salespeople who are sole agents (do not work as insurance agents in more than one insurance company) and have worked as insurance agents for more than 1 (one) year. Based on the results of the analysis show that sales orientation has no effect on sales force performance, customer orientation and customer sensing have a positive and significant effect on sales force performance. The variable that provides the highest influence on salesperson performance is customer orientation.]]>
<![CDATA[PEMANFAATAN E-COMMERCE SEBAGAI MEDIA STARTUP BISNIS PADA ANAK-ANAK PANTI ASUHAN RIYADLUL JANNAH DAN PANTI ASUHAN AL MUSTAGHFIRIN SEMARANG ]]>
<![CDATA[Diana Aqmala]]>
<![CDATA[ ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 1 (2021): Januari 2021 ]]>
Publisher : <![CDATA[LPPM UNIVERSITAS DIAN NUSWANTORO ]]>
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DOI: 10.33633/ja.v4i1.146
<![CDATA[Permasalahan yang dihadapi oleh pengelola Panti Asuhan Riyadlul Jannah dan Panti Asuhan Al Mustaghfirin Semarang terkait dengan kelangsungan hidup anak-anak asuh baik yang masih sekolah maupun yang akan lulus dari tingkat SMA antara lain ketidakmampuan pengelola panti asuhan dalam pembiayaan kelanjutan dari studi anak-anak asuh setelah lulus dan kurangnya keterampilan anak-anak asuh dibidang multimedia menangkap peluang usaha di industri digital. Solusi yang ditawarkan dalam pengabdian kepada masyarakat ini adalah pendidikan secara komprehensif tentang perolehan pendapatan melalui wirausaha secara digital (e-commerce) dan pelatihan serta pendampingan pembuatan akun serta lapak di e-commerce, penentuan produk dan harga, promosi, pengemasan, hingga pendistribusian produk melalui jasa ekspedisi. Target luaran yang ingin dicapai adalah peningkatan kemampuan dan kreativitas dalam berwirausaha secara digital (e-commerce). Metode pengabdian kepada masyarakat ini adalah IbM (IPTEKS bagi Masyarakat) yang dilakukan melalui pendidikan dan arahan secara komunikasi dua arah (duplex), dilanjutkan dengan pelatihan keterampilan dan pendampingan penggunaan e-commerce, hingga simulasi pelaksanaan bisnis secara digital. Hasil yang diperoleh adalah dalam proses peningkatan keterampilan wirausaha melalui pemanfaatan e-commerce sebagai media startup bisnis dilakukan dengan tahapan: (1) Metode IbM, yaitu pelatihan pendaftaran dan pengelolaan profil e-commerce; (2) Mengelola akun e-commerce secara berkala hingga terjadi penjualan; (3) Menjual dan membuat pelaporan bisnis online yang telah dijalankan.]]>
<![CDATA[Pelatihan Query Excel Untuk Pengelolaan Data Administrasi Kependidikan Pada TK. Isriati Baiturahman 1 Pandanaran Semarang ]]>
<![CDATA[Guruh Taufan Hariyadi]]>;
<![CDATA[Diana Aqmala]]>;
<![CDATA[Aries Setiawan]]>;
<![CDATA[Ida Farida]]>
<![CDATA[ ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[LPPM UNIVERSITAS DIAN NUSWANTORO ]]>
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DOI: 10.33633/ja.v5i1.286
<![CDATA[Pengelolaan data administrasi pada TK. Isriati Baiturahman 1 Pandanaran Semarang semakin komplek seiring bertambahnya jumlah siswa yang belajar di sekolah ini, data alumni juga termuat di dalam data administrasi sekolah. Pemakaian data administrasi memiliki banyak fungsi seperti akreditasi, pelaporan data ke dinas pendidikan, history data alumni. Selama ini pengolahan data untuk kegiatan administrasi sekolah sebagian besar sudah dilakukan dengan bantuan micosoft excel , proses penyaringan data masih menggunakan fungsi sort and filter . Fungsi ini bersifat mengurutkan berdasarkan kolom tertentu namun untuk mendapatkan kelompok data tertentu belum bisa sesuai dengan pencarian data secara efektif. Solusi yang dilakukan adalah dengan menggunakan fungsi query tabel, hasil dari pelatihan yaitu para guru mampu melakukan pengelompokan data administrasi kependidikan berdasarkan filter tertentu serta semakin mudah memetakkan data kepndidikan pada kondisi tertentu ]]>
<![CDATA[The Factors Affecting Purchasing Decision through Pegipegi Application by Customers of Dian Nuswantoro University ]]>
<![CDATA[Diana Aqmala]]>;
<![CDATA[Febrianur Ibnu Fitroh Sukono Putra]]>;
<![CDATA[Dian Yustika Rini]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 1 No. 2 (2020) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2020.12.01.2-12
<![CDATA[Objective: This study aims to analyse the factors that influence online purchasing decisions through Pegipegi application.Research Design & Methods: This research method is quantitative with sample of 170 respondents of students of Universitas Dian Nuswantoro. The sample collecting technique is purposive sampling through questionnaires distributed personally using Likert scale. The technique of Analysis used is structural equation model. Findings:The finding results showed that 1) Electronic Word of mouth has a significant direct effect on purchasing, 2) price perception has a direct effect on purchasing decisions, 3) product quality has a direct effect on purchasing decisions, 4) brand awareness is able to mediate the influence of electronic word of mouth, price perception, and product quality on purchasing decisions.Implications & Recommendations:This research has managerial implications for the marketing policies implemented by the Pegipegi application in order to increase customer awareness, thereby increasing the desire to immediately make purchasing decisions when they need appropriate service products.Contribution & Value Added:This study provides a positive contribution to decision making on marketing policies in order to increase market share and company competitiveness in the industry.]]>
<![CDATA[Rayu : A Competitive Strategy Model of Wood Craft Business in Soloraya Post Covid-19 Pandemic ]]>
<![CDATA[Diana Aqmala]]>;
<![CDATA[Febrianur Ibnu Fitroh Sukono Putra]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 2 No. 2 (2021) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2021.12.02.2-19
<![CDATA[Objective: The woodcraft business sector in Soloraya has promising opportunities, but currently, the number of businesses is decreasing due to the Covid-19 pandemic. This research aims to analyze the effect of market orientation and product innovation on marketing performance mediated by competitive strategy. Research Design & Methods: This study uses a quantitative method surveying 120 woodcraft businesses in Soloraya. The sample was obtained using a purposive sampling method with the business's criteria for more than 5 years and was analyzed using the Structural Equation Model (SEM) using PLS to obtain comprehensive results. Findings: The results show that market orientation and product innovation positively and significantly affect competitive strategy and business performance. Competitive strategy can also mediate the effect of market orientation and product innovation on marketing performance. Implications & Recommendations: Market orientation implements a marketing concept that can provide superior value to consumers. The competitive strategy is intended to maintain a level of gain and a sustainable position when facing competition. When increasing the competitive strategy, it needs to analyze the strengths and weaknesses of the business, so when determining the price, form, and quality as a competitive advantage, the competitors cannot be imitated perfectly. Contribution & Value Added: This competitive strategy model provides the enterprise with more significant opportunities to expand market share and rise from adversity due to the Covid-19 pandemic to continue to exist in the industry. In addition, this model can be applied to other areas so that this type of business does not experience a shortage of supplies.]]>
<![CDATA[TUWO: MODEL SUSTAINABILITY DIGITAL MARKETING SEBAGAI JALAN PINTAS UMKM BERSAING DI ERA SOCIETY 5.0 ]]>
<![CDATA[Febrianur Ibnu Fitroh Sukono Putra]]>;
<![CDATA[Amron Amron]]>;
<![CDATA[Diana Aqmala]]>;
<![CDATA[Awanis Linati Haziroh]]>
<![CDATA[ Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi AMA Salatiga ]]>
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DOI: 10.52353/senama.v1i1.288
<![CDATA[Digital marketing is the answer to internationalization several obstacles of micro, small, and medium enterprises (MSMEs) in dealing with the society 5.0 era market dynamics. The virtual world has emerged as a promising platform for various marketing activities can significantly encourage MSMEs to improve business performance. The research aims to improve business performance by implementing a digital marketing sustainability model so it can be a solution for MSMEs to penetrate the international market in the society 5.0 era. The research method is an exploratory qualitative approach by collecting data based on in-depth interviews with related informants. The sampling technique is purposive sampling, in which the main criteria are MSMEs assisted by the Central Java Government. The research analysis flow is data collection, data reduction, data presentation, and concluding. The results show the "TUWO" solution model can be implemented in two ways, including (1) education and increasing digital marketing knowledge; (2) mentoring and business model development. This research implies a multiplier effect by improving MSME business performance at the international level through the government's role in facilitating online single submission programs to monitors in an integrated manner, so another government can adopt the successful implementation later of the "TUWO" model.]]>
<![CDATA[“Diasuh” Program Pelatihan Pembentukan Brand Image Toko Online Anak-anak Panti Asuhan Riyaadlul Jannah ]]>
<![CDATA[Awanis Linati Haziroh]]>;
<![CDATA[Diana Aqmala]]>;
<![CDATA[Febrianur Ibnu Fitroh Sukono Putra]]>;
<![CDATA[Suhita Whini Setyahuni]]>
<![CDATA[ ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 3 (2022): September 2022 ]]>
Publisher : <![CDATA[LPPM UNIVERSITAS DIAN NUSWANTORO ]]>
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DOI: 10.33633/ja.v5i3.779
<![CDATA[Permasalahan yang dihadapi oleh pengelola Panti Asuhan Riyaadlul Jannah Semarang terkait dengan kelangsungan usaha online anak-anak asuh yang cenderung stagnan akibat kurangnya pemahaman dalam perolehan engagement di pasar. Brand image merupakan salah satu elemen penting yang harus dimiliki oleh pengusaha era digital agar mampu terus eksis dipasar dan tidak mudah tergerus oleh pendatang baru ataupun pesaing lainnya. Solusi yang ditawarkan dalam pengabdian kepada masyarakat ini adalah pendidikan secara komprehensif tentang pembuatan konten digital menarik di media sosial dan pelatihan serta pendampingan yang dimulai dari pembuatan akun media sosial, penentuan jenis konten, hingga caption menarik yang mampu membentuk brand image dan menghasilkan engagement positif. Target luaran yang ingin dicapai adalah peningkatan kemampuan dan kreativitas anak asuh mengelola konten digital pada media sosial akan berdampak terhadap pembentukan brand image toko online dan meningkatnya engagement. Metode pengabdian kepada masyarakat ini adalah IbM (IPTEKS bagi Masyarakat) yang dilakukan melalui pendidikan dan arahan secara komunikasi dua arah (duplex), dilanjutkan dengan pelatihan keterampilan dan pendampingan pembentukan brand image melalui konten digital yang menarik dimedia sosial.]]>
