Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Kia Hui Gan
INTI International College Penang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Determinants of Adoption and Continuance Intention of Food Delivery Applications in Malaysia Boon Keong Teow; Kia Hui Gan; Geegie Teh; Gordon Ho; Wen Yong Ho; Wen Cong How; Yiqing Huang; Anees Jane Ali; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4220

Abstract

In Malaysia’s competitive food delivery market, understanding factors that drive users’ continued platform use is essential. This study investigates the determinants influencing users’ continuance usage intention toward ShopeeFood in Malaysia by integrating perceived ease of use, perceived convenience, perceived usefulness, perceived value, and social influence into an extended technology acceptance model (TAM). A quantitative cross-sectional survey was conducted among 150 respondents, and data were analyzed using multiple regression via SPSS version 26. The results reveal that perceived value (? = 0.600, p 0.001) is the most influential predictor of social influence, followed by perceived usefulness (? = 0.277, p 0.01). In contrast, perceived ease of use (? = –0.245, p 0.01) shows a negative association with social influence, while perceived convenience has no significant effect. For continuance usage intention, both perceived value (? = 0.554, p 0.001) and social influence (? = 0.338, p 0.001) significantly predict ongoing usage, explaining 77% of the variance (R² = 0.770; F = 96.343, p 0.001). These findings extend the TAM by emphasizing the dominant roles of perceived value and social influence in sustaining behavioral intention, while ease of use and convenience emerge as baseline expectations in the post-adoption stage
Click, Read, Buy: The Power of Online Reviews in Shaping Electronic Gadget Purchases on Shopee Kia Hui Gan; Xiao Toing Hoo; Shin Heng; MengTing Hong; Xuan Wei Hoo; Srivastava Shivi; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4495

Abstract

In the contemporary e-commerce environment, online reviews represent a vital form of electronic word-of-mouth (eWOM) that influences consumers’ purchasing behavior, particularly in competitive marketplaces such as Shopee. Grounded in the Theory of Reasoned Action (TRA) and social proof theory, this study examines how review valence, review volume, and review quality influence consumers’ purchase intentions. Using a quantitative approach, survey data were collected from 205 Shopee users through Google Forms. The findings reveal that review quality the greatest influence on purchase intention, while review valence also contributes positively, albeit to a lesser extent. However, review volume does not significantly influence purchase intention. These findings highlight that detailed, credible, and high-quality reviews play a more critical role than the number of reviews in shaping consumer behavior. This study offers practical insights for sellers and marketers seeking to optimize review strategies and strengthen consumer trust on e-commerce platforms.
Factors Influencing Consumers’ Behavioral Intention to Use E-Hailing Services in Malaysia Kia Hui Gan; Kok Ban Teoh; Choon Sing Cheong; Li Qing Cheong; Hao Ran Chew; Ting Ting Chia; Yoke Choo Chien; A. J. Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.3992

Abstract

E-hailing is a service that links passengers with drivers of private cars or taxis by enabling consumers to schedule transportation via a website or mobile app such as GrabCar. In cities and locations with limited access to public transit, e-hailing services have grown in popularity. GrabCar is an e-hailing service that charges a set fee for chauffeured transportation in private vehicles. With GrabCar, users can quickly arrange where they want to be picked up and dropped off, view the estimated cost, and even follow their ride's arrival in real time. This study aims to investigate the factors influencing customers’ behavioral intention to use e-hailing apps- GrabCar in Malaysia. An online survey form was prepared to collect data from 100 respondents. The results indicate that factors including perceived usefulness and price of the GrabCar application have significant influences on the consumer’s behavioral intention to use the e-hailing service, while perceived ease of use and safety also play a role in influencing the consumer’s behavioral intention to use the e-hailing service. This study provides valuable insights and guidance to service providers, which enhances customer satisfaction for future development.
Co-Authors A. J. Ali Anees Jane Ali Boon Keong Teow Choon Sing Cheong Daisy Mui Hung Kee Daisy Mui Hung Kee Geegie Teh Gordon Ho Hao Ran Chew Kok Ban Teoh Li Qing Cheong MengTing Hong Shin Heng Srivastava Shivi Ting Ting Chia Wen Cong How Wen Yong Ho Xiao Toing Hoo Xuan Wei Hoo Yiqing Huang Yoke Choo Chien