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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Anees Jane Ali
Universiti Sains Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Exploring the Influence of Price Perception, Product Quality, and Promotion on Consumer Purchase Decisions Haslindar Ibrahim; Hala Najwan Sabeh; Nurul Syahira Shamsuddin; Nurul Nazirah Syed Abu Bakar; Nurul Sofia Maisara Nor Hazlan; Olyviana Lu Hui Xin; Ong Shun En; Anees Jane Ali; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4074

Abstract

This research aims to understand how customer’s views on price, product quality and promotional offers influence their decision to buy from Mixue, a popular brand offering ice creams and drinks. Businesses that want to remain competitive must understand the factors influencing shifting consumer preferences. Quantitative research is the methodology used in this research. The survey questions via Google Forms are distributed to 101 respondents focusing on Mixue’s customers. The results reveal that favourable price perception and high product quality significantly increase the likelihood of purchase, while promotional activities also play a key role in attracting new customers.  However, these results emphasize how crucial it is for Mixue to continue providing high-quality products at competitive prices and diversify its promotional strategies to enhance customer engagement and boost purchase decisions
The Influence of Social Media Marketing on Brand Loyalty: Evidence from Malaysian Youth in the Ride-Hailing Sector Lay Hong Tan; Gai Sin Liem; Siti Nurul Alia Binti Salehuddin; Siti Nurul Izzati Binti Amirrullah; Kai Xuan Sok; Stephanie Jing E Yong; Su Jinghan; Anees Jane Ali; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4217

Abstract

Grab, founded in 2012, is a leading multi-service platform in Southeast Asia that actively uses social media to build relationships and foster brand loyalty. This study investigates the influence of social media marketing on brand loyalty among Malaysian youth aged 15–40, emphasizing the mediating role of customer satisfaction. A quantitative approach was employed through an online survey of 119 respondents, and data were analyzed using regression analysis. Results show that brand trust (? = 0.376, p 0.001), perceived social media interaction quality (? = 0.192, p 0.05), and loyalty program engagement (? = 0.245, p 0.01) significantly influence customer satisfaction (R² = 0.608). Meanwhile, customer satisfaction (? = 0.717, p 0.001) and loyalty program engagement (? = 0.315, p 0.001) have significant positive effects on brand loyalty (R² = 0.635), whereas brand trust and social media interaction quality show no direct influence. These results confirm that customer satisfaction mediates the effects of trust, interaction quality, and loyalty program engagement on loyalty. The study concludes that loyalty programs and customer satisfaction are key drivers of sustained loyalty, highlighting the need for brands like Grab to strengthen personalized engagement and satisfaction-based strategies for young digital consumers.
Determinants of Adoption and Continuance Intention of Food Delivery Applications in Malaysia Boon Keong Teow; Kia Hui Gan; Geegie Teh; Gordon Ho; Wen Yong Ho; Wen Cong How; Yiqing Huang; Anees Jane Ali; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4220

Abstract

In Malaysia’s competitive food delivery market, understanding factors that drive users’ continued platform use is essential. This study investigates the determinants influencing users’ continuance usage intention toward ShopeeFood in Malaysia by integrating perceived ease of use, perceived convenience, perceived usefulness, perceived value, and social influence into an extended technology acceptance model (TAM). A quantitative cross-sectional survey was conducted among 150 respondents, and data were analyzed using multiple regression via SPSS version 26. The results reveal that perceived value (? = 0.600, p 0.001) is the most influential predictor of social influence, followed by perceived usefulness (? = 0.277, p 0.01). In contrast, perceived ease of use (? = –0.245, p 0.01) shows a negative association with social influence, while perceived convenience has no significant effect. For continuance usage intention, both perceived value (? = 0.554, p 0.001) and social influence (? = 0.338, p 0.001) significantly predict ongoing usage, explaining 77% of the variance (R² = 0.770; F = 96.343, p 0.001). These findings extend the TAM by emphasizing the dominant roles of perceived value and social influence in sustaining behavioral intention, while ease of use and convenience emerge as baseline expectations in the post-adoption stage
Assessing the Impact of Service Quality Dimensions on Customer Satisfaction in Southeast Asia’s Low-Cost Airline Industry Ainul Mohsein Binti Abdul Mohsin; Anees Jane Ali; Nor Fazlina Binti Faisal Ansori; Nor Qurratul Najwa Binti Zulkifli; Norazirah Binti Johari; Norfarizazetie Binti Zainal; Norfatihah Binti Abdul Aziz; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4212

Abstract

Customer satisfaction has become a crucial determinant of success and sustainability for low-cost airlines in Southeast Asia, particularly in the post-pandemic era. This study aims to analyze how service quality dimensions (tangibility, reliability, responsiveness, assurance, and empathy) influence passenger satisfaction within the low-cost aviation sector. A quantitative research design was employed using survey data collected from 175 AirAsia passengers. Data were analyzed through descriptive and multiple regression analysis. The model explains 42.5% of the variance in customer satisfaction (R² = 0.425), confirming the significant role of service quality in shaping passenger perceptions. Regression results reveal that empathy (? = 0.265, p 0.001) is the most influential factor, followed by tangibility (? = 0.233, p = 0.002) and reliability (? = 0.165, p = 0.047). Assurance (? = 0.159, p = 0.032) also exerts a positive, albeit smaller, effect. These findings affirm the applicability of the SERVQUAL model in the aviation context and underscore the strategic importance of improving interpersonal engagement, operational reliability, and service consistency. The study contributes theoretically by validating SERVQUAL in a cost-sensitive market and practically by offering insights to enhance passenger satisfaction in low-cost airlines
Examining Customer Satisfaction and Service Quality in Online Food Delivery: Evidence from Malaysia Anees Jane Ali; Rosmelisa Yusof; Hui Shan Mok; Mohammad Farhan Basim; Mohd Nasim Bin Naseer Ahmad; Mohd Zulhairi Bin Saadin; Muhammad Adam Danial Bin Yusrin; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4225

Abstract

Online food delivery platforms have significantly transformed customer experiences in Malaysia, particularly during and after the COVID-19 pandemic. This study aims to examine the key determinants influencing customer satisfaction toward Foodpanda services in Malaysia. A quantitative research design was employed, and data were collected from 200 respondents through an online survey. Using multiple linear regression with SPSS, the results indicate that trust (? = 0.318, p 0.001), perceived usefulness (? = 0.293, p 0.001), and price fairness (? = 0.292, p 0.001) have significant positive effects on customer satisfaction. Meanwhile, convenience (? = 0.013) and service quality (? = 0.061) show no significant influence. The model demonstrates strong explanatory power, with R² = 0.788 and an F-statistic of 149.272 (p 0.001). These findings highlight that customer satisfaction in online food delivery is primarily driven by trust, perceived usefulness, and fair pricing. The study extends the Technology Acceptance Model (TAM) and offers managerial implications for enhancing digital service reliability, platform security, and pricing transparency.
Understanding Entrepreneurial Barriers Among University Students: Evidence from Malaysia’s Undergraduate Entrepreneurs Ng Wei Chien; Gadi Dung Paul; Zhao Sheng Nan; Rong Si Dan; Song Rui Xuan; Md Zain, M. S; Muhammad Fauzie, M. F. S.; Daisy Mui Hung Kee; Anees Jane Ali
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4214

Abstract

Entrepreneurship among university students plays a crucial role in fostering innovation and economic development; however, many aspiring young entrepreneurs face significant barriers that limit their inclination to start a business. This study aims to identify and analyze the primary factors that hinder entrepreneurial inclination among Malaysian undergraduates. Using a quantitative approach, data were collected from 100 students through purposive sampling and analyzed using descriptive and regression analysis. The results reveal that fear of failure is the only barrier that significantly influences entrepreneurial inclination (? = 0.30, p = 0.01), while aversion to stress and hard work (? = -0.02, p = 0.10), risk aversion (? = -0.20, p = 0.19), lack of social networking (? = -0.06, p = 0.11), and lack of resources (? = 0.16, p = 0.13) show no significant effects. These findings suggest that psychological factors, particularly the perception of failure, play a more decisive role than structural constraints. The study provides theoretical contributions to behavioral models of entrepreneurship and offers practical implications for universities and policymakers to design programs that strengthen psychological resilience and entrepreneurial readiness among students.
Consumer Activism and Its Consequences: Analyzing the Impact of Boycotts on Brand Reputation and Loyalty in Malaysia Anees Jane Ali; Ainul Mohsein Binti Abdul Mohsin; Muhammad Muhaimin Afif bin Muhsin; Muhammad Ilham Bin Mohamad Nizam; Muhammad Shamim Bin Azirul Rahman; Muhammad Shamsul Hakimy Bin Mohd Saidin; Naginesne A/P Ganesan; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.4070

Abstract

McDonald’s is one of the world’s leading fast-food chains that has been a prominent player in Malaysia since 1982. With over 300 outlets in Malaysia, McDonald’s serves millions of customers emphasizing convenience, quick service and digital innovations. Despite its popularity, McDonald’s has faced periodic challenges including consumer boycotts caused by various reasons. This paper analyzes the impact of boycotts on McDonald’s in Malaysia aiming to understand the motivations behind these actions and their effects focusing on consumer boycotts action, corporate image and reputation, social media amplification, consumer loyalty and perceived performance. By utilizing a quantitative approach involving 102 customer surveys, this study investigates the impacts of boycotts on its public image. The survey results reveal that consumer boycott actions significantly influence brand reputation and consumer loyalty with socio-cultural factors in Malaysia amplifying their impact. This finding offers valuable insights into how consumer activism works and how McDonald’s responds to the impact of boycotts in influencing business practices.
Determinants of Digital Consumer Behavior in Online Food Delivery Applications in the Post-Pandemic Era Yee Huei Lok; Kok Ban Teoh; Wen Jing Cheang; Liangyu Chen; Quanxi Chen; Xinkai Feng; Zhuyi Chen; Anees Jane Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4226

Abstract

The rapid advancement of digital technology and post-pandemic lifestyle changes have significantly transformed consumer purchasing behavior, accelerating the growth of online food delivery (OFD) platforms. This study aims to examine the factors influencing customer behavior toward FoodPanda, a leading OFD service in Malaysia, focusing on purchase decisions, usage frequency, and satisfaction. Guided by the technology acceptance model (TAM) and the theory of planned behavior (TPB), the study investigates the effects of perceived promotion, perceived convenience, perceived trust, and service quality on consumer behavior. Using a quantitative approach, data were collected from 200 respondents through an online questionnaire and analyzed using multiple regression analysis. The model explains 80.1% of the variance in customer behavior, with perceived convenience (? = 0.303) being the most influential factor, followed by perceived promotion (? = 0.276) and perceived trust (? = 0.248), while service quality (? = 0.126) is positive but weaker. The results underscore the importance of convenience, trust, and promotional strategies in enhancing customer engagement. This study provides insights into post-pandemic digital consumption patterns and offers practical implications for improving user experience and marketing effectiveness in the competitive OFD market.
Intention to Repurchase Taxi-Hailing Apps and Factors Affecting Customer Satisfaction: A Case Study of a Digital Mobility Platform Wei Chien Ng; Haslindar Binti Ibrahim; Wai Shen Poon; Jian Hua Poh; Co Ying Phan; Povinkumar A/L Thevarayan; Chengcong Qian; Anees Jane Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4019

Abstract

The rise of internet technology and smartphone adoption has significantly transformed the transportation landscape, with e-hailing services like AirAsia Move gaining popularity in Malaysia. This study aims to examine the key factors influencing customer satisfaction and how these factors affect users’ intention to repurchase AirAsia Move services. A quantitative approach was employed, using an online survey distributed via Google Forms to 125 active users of the app. Regression analysis revealed that perceived usefulness (? = 0.328), compatibility (? = 0.359), and customer satisfaction (? = 0.359) have a significant positive impact on repurchase intention, supporting hypotheses H1, H3, and H5. The model explained 77.1% of the variance in repurchase intention (R² = 0.771). Moreover, customer satisfaction mediates the relationship between perceived usefulness and compatibility on repurchase intention, while price and safety were found to be statistically insignificant. The findings emphasize the importance of designing functionally useful and compatible e-hailing services to improve customer satisfaction and encourage repeat usage. Practical implications include prioritizing app usability and integration into users’ routines to enhance customer loyalty and competitiveness in the digital mobility market.
From Order to Satisfaction: Examining Food, Service, and Value Drivers of Customer Satisfaction in the Fast-Food Industry Lay Hong Tan; Tek Yew Lew; Yee Ros Tan; Wan Ling Tan; Wei Chi Tan; Wei Len Tan; Yee Ling Tan; Anees Jane Ali; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4175

Abstract

Customer satisfaction is a critical determinant of competitiveness in the fast-food industry, even for global leaders like McDonald’s, which is widely recognized for efficiency, consistency, and strong branding. Despite its success, adapting to evolving customer expectations remains essential. This study aims to evaluate the factors influencing customer satisfaction at McDonald’s in Malaysia, focusing on food quality, service quality, pricing and value, product variety, and service method. A quantitative survey was conducted with 100 respondents using structured questionnaires. The findings indicate that customer satisfaction is most strongly influenced by service method (? = 0.449) and product variety (? = 0.279), while food quality, service quality, and pricing and value showed weaker effects and did not significantly predict satisfaction. The overall model explained 49% of the variance in customer satisfaction (R² = 0.492). These results highlight that customers place the greatest emphasis on convenience, efficiency, and diverse menu options. McDonald’s should therefore prioritize enhancing service delivery across dine-in, drive-thru, and self-service kiosks, while maintaining food quality and competitive pricing as baseline expectations. Overall, this study provides practical insights for improving customer satisfaction and offers strategic implications for fast-food chains in highly competitive markets
Co-Authors Ainul Mohsein Binti Abdul Mohsin Boon Keong Teow Chengcong Qian Co Ying Phan Daisy Mui Hung Kee Daisy Mui Hung Kee Daisy Mui Hung Kee Fahad Neyaz Gadi Dung Paul Gai Sin Liem Geegie Teh Gordon Ho Hala Najwan Sabeh Haslindar Binti Ibrahim Haslindar Ibrahim Hui Shan Mok Jian Hua Poh Kai Xuan Sok Kia Hui Gan Kok Ban Teoh Kok Ban Teoh Lay Hong Tan Liangyu Chen Lidwina Yi Ming Kee Md Zain, M. S Mohammad Farhan Basim Mohd Nasim Bin Naseer Ahmad Mohd Zulhairi Bin Saadin Muhammad Adam Danial Bin Yusrin Muhammad Fauzie, M. F. S. Muhammad Ilham Bin Mohamad Nizam Muhammad Muhaimin Afif bin Muhsin Muhammad Shamim Bin Azirul Rahman Muhammad Shamsul Hakimy Bin Mohd Saidin Naginesne A/P Ganesan Ng Wei Chien Nor Fazlina Binti Faisal Ansori Nor Qurratul Najwa Binti Zulkifli Norazirah Binti Johari Norfarizazetie Binti Zainal Norfatihah Binti Abdul Aziz Nurul Nazirah Syed Abu Bakar Nurul Sofia Maisara Nor Hazlan Nurul Syahira Shamsuddin Odebunmi Abayomi Tunde Olyviana Lu Hui Xin Ong Shun En Povinkumar A/L Thevarayan Quanxi Chen Rong Si Dan Rosmelisa Yusof Siti Nurul Alia Binti Salehuddin Siti Nurul Izzati Binti Amirrullah Song Rui Xuan Stephanie Jing E Yong Su Jinghan Tat Cong Yap Tek Yew Lew Tian Ye Wai Shen Poon Wan Ling Tan Wee Na Yap Wei Chi Tan Wei Chien Ng Wei Len Tan Wen Cong How Wen Jing Cheang Wen Yong Ho Xinkai Feng Xuanting Li Yashwini A/P Parthiben Yasmin Husna Binti Amizi Yee Huei Lok Yee Ling Tan Yee Ros Tan Yinglan Li Yiqing Huang Yuxin Li Zhao Sheng Nan Zhongkai Liao Zhuyi Chen Zi Jian Oh