Haslindar Binti Ibrahim
Universiti Sains Malaysia

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Intention to Repurchase Taxi-Hailing Apps and Factors Affecting Customer Satisfaction: A Case Study of a Digital Mobility Platform Wei Chien Ng; Haslindar Binti Ibrahim; Wai Shen Poon; Jian Hua Poh; Co Ying Phan; Povinkumar A/L Thevarayan; Chengcong Qian; Anees Jane Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 2 (2025): June 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i2.4019

Abstract

The rise of internet technology and smartphone adoption has significantly transformed the transportation landscape, with e-hailing services like AirAsia Move gaining popularity in Malaysia. This study aims to examine the key factors influencing customer satisfaction and how these factors affect users’ intention to repurchase AirAsia Move services. A quantitative approach was employed, using an online survey distributed via Google Forms to 125 active users of the app. Regression analysis revealed that perceived usefulness (? = 0.328), compatibility (? = 0.359), and customer satisfaction (? = 0.359) have a significant positive impact on repurchase intention, supporting hypotheses H1, H3, and H5. The model explained 77.1% of the variance in repurchase intention (R² = 0.771). Moreover, customer satisfaction mediates the relationship between perceived usefulness and compatibility on repurchase intention, while price and safety were found to be statistically insignificant. The findings emphasize the importance of designing functionally useful and compatible e-hailing services to improve customer satisfaction and encourage repeat usage. Practical implications include prioritizing app usability and integration into users’ routines to enhance customer loyalty and competitiveness in the digital mobility market.
Students’ Perceptions Towards Usage of ChatGPT among University Students Haslindar Binti Ibrahim; Rudresh Pandey; Nureen Waheda binti Mohd Nazdir; Nureen Mirza binti Taharazwan; Riya Gupta; Nurazra Zafirah binti Suhaimi; Nurin Qasrina binti Nordin; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4737

Abstract

This study aims to explore students' perceptions towards usage of ChatGPT in higher education, focusing on how different aspects of the tool influence their attitudes and engagement. The independent variable consists of seven aspects of ChatGPT, which are capabilities, regulations and ethical concerns, satisfaction and attitude, study issues and outcomes, skills development, labor market and skill mismatch, and emotions, while the dependent variable is the overall usage of ChatGPT among university students. A quantitative research method was adopted using an online survey distributed through Google Forms to collect data from university students. The findings indicate that most students hold positive perceptions towards ChatGPT, viewing it as a useful tool for enhancing learning efficiency, developing new skills, and supporting academic tasks. However, some concerns remain regarding ethical use and overreliance on AI-generated content. The study concludes that ChatGPT has significant potential to complement traditional learning methods, provided it is used responsibly. The findings offer valuable implications for educators and policymakers in integrating AI tools effectively into educational settings.