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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Rudresh Pandey
IMS Ghaziabad
Humanities Education Languange, Linguistic, Communication & Media Other

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Determinants of Customer Satisfaction toward Shopee: A Case Study In Malaysia Haslindar Ibrahim; Rudresh Pandey; Hor Xin Pang; Yibo Peng; Shi Ling Pung; Puteri Nabila Asyhah Roslan; Somya Srivastava
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4674

Abstract

The rapid expansion of e-commerce platforms like Shopee among Malaysians and which was also among the top online marketplace that alters the consumer purchasing habits in the country. This research is conducted to investigate the factors that influenced customer satisfaction with Shopee in Malaysia. It examines the impact of users’ perceptions on their satisfaction in e-commerce platforms such as Shopee. This study investigates the effects of perceived usefulness, perceived ease of use, perceived trust and perceived convenience on customer satisfaction. In our study, a quantitative survey will be carried out via Google Forms for the Shopee users. The study was held for 250 respondents. The descriptive as well as inferential statistics including regression analysis and SPSS were employed for analyzing response. A key finding is that perceived trust is the most salient factor, followed by perceived usefulness, perceived convenience and perceived ease of use. The findings offer useful implications for the e-commerce platform to enhance user experience from the aspect of platform security and operational reliability with additional service to retain customer’s loyalty in the long run.
Factors Influencing Customer Satisfaction: A Case Study of the E-Commerce Sector in Malaysia Haslindar Ibrahim; Rudresh Pandey; Nurul Afiqah binti Yusoff; Nurul Anis Ezaty binti Hashim; Nurul Atirah binti Yunus; Nurul Aziera binti Katan; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 2 (2026): June 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i2.4681

Abstract

In the fast-paced digital era, e-commerce in Malaysia has experienced remarkable growth over the last decades.  This surge is reflected in consumer behavior that has shifted from physical to online methods.  Shopee, one of the e-commerce businesses in Malaysia.  Assessing customer satisfaction in e-commerce is crucial as it helps Shopee enhance its competitive advantage.  Therefore, this study aims to provide an analysis of the factors influencing customer satisfaction using Shopee for online purchase in Malaysia.  Five main factors were identified in this study: perceived convenience, product quality, price perception, delivery service, website usability.  An online survey questionnaire created using Google Form and distributed to 125 targeted Shopee users in Malaysia.  SPSS used to analyze the data to examine the hypothesis or determine the significance of each factor in relation to customer satisfaction.  Our findings underline that perceived convenience, product quality, price perception, delivery service, and website usability positively affect customer satisfaction. Product quality showed the highest influence compared to other factors. This study gives valuable information for Shopee to further improve its customer satisfaction
Students’ Perceptions Towards Usage of ChatGPT among University Students Haslindar Binti Ibrahim; Rudresh Pandey; Nureen Waheda binti Mohd Nazdir; Nureen Mirza binti Taharazwan; Riya Gupta; Nurazra Zafirah binti Suhaimi; Nurin Qasrina binti Nordin; Daisy Mui Hung Kee
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 2 (2026): July 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i2.4737

Abstract

This study aims to explore students' perceptions towards usage of ChatGPT in higher education, focusing on how different aspects of the tool influence their attitudes and engagement. The independent variable consists of seven aspects of ChatGPT, which are capabilities, regulations and ethical concerns, satisfaction and attitude, study issues and outcomes, skills development, labor market and skill mismatch, and emotions, while the dependent variable is the overall usage of ChatGPT among university students. A quantitative research method was adopted using an online survey distributed through Google Forms to collect data from university students. The findings indicate that most students hold positive perceptions towards ChatGPT, viewing it as a useful tool for enhancing learning efficiency, developing new skills, and supporting academic tasks. However, some concerns remain regarding ethical use and overreliance on AI-generated content. The study concludes that ChatGPT has significant potential to complement traditional learning methods, provided it is used responsibly. The findings offer valuable implications for educators and policymakers in integrating AI tools effectively into educational settings.
Co-Authors Daisy Mui Hung Kee Haslindar Binti Ibrahim Haslindar Ibrahim Hor Xin Pang Nurazra Zafirah binti Suhaimi Nureen Mirza binti Taharazwan Nureen Waheda binti Mohd Nazdir Nurin Qasrina binti Nordin Nurul Afiqah binti Yusoff Nurul Anis Ezaty binti Hashim Nurul Atirah binti Yunus Nurul Aziera binti Katan Puteri Nabila Asyhah Roslan Riya Gupta Shi Ling Pung Somya Srivastava Yibo Peng