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All Journal JURNAL MANAJEMEN MOTIVASI
Mandala Putra, Setiawan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh gaya hidup harga dan kualitas produk terhadap keputusan pembelian produk sepatu Adidas di kota palu: Gaya hidup harga dan kualitas produk terhadap keputusan pembelianpeoduk sepatu adidas Lisda; Bachri, Syamsul; Syarifuddin, Umar; Mandala Putra, Setiawan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8766

Abstract

This study aims to analyze the influence of lifestyle, price, and product quality on purchasing decisions for Adidas shoes in Palu City. The method used was quantitative, with a survey approach involving 135 respondents through purposive sampling and a Likert-scale questionnaire. The analysis used multiple linear regression. The results show that lifestyle and price significantly influence purchasing decisions, while product quality does not. Simultaneously, all three variables have a significant effect. This study has implications for companies in designing lifestyle-based marketing strategies and pricing.
Investigating the Mechanism of Live Streaming on Purchase Decisions: The Mediating Role of Trust Angelina Rumondor, Vina; Bachri, Syamsul; Sutomo, Maskuri; Mandala Putra, Setiawan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8822

Abstract

This study examines the effect of live streaming on purchase decisions, with consumer trust as a mediating variable, in TikTok Shop purchases of Glad2Glow skincare products. The objective was to analyze the direct effect of live streaming on consumer trust and purchase decisions, as well as the mediating role of consumer trust. This quantitative study involved 75 respondents and used Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results showed that live streaming significantly affected consumer trust and purchase decisions, while consumer trust also significantly influenced purchase decisions and mediated the relationship. These findings imply that effective live streaming can strengthen trust and encourage purchasing behavior. Keywords: Live Streaming, Purchase Decision, Consumer Trust, Tiktok Shop, Skincare, Glad2Glow
Co-Authors Angelina Rumondor, Vina Lisda Maskuri Sutomo Syamsul Bachri Umar Syarifuddin