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All Journal JURNAL MANAJEMEN MOTIVASI
Ahmad Muzadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Employee Hospitality and Price Perception on Revisit Intention in Tanjung Duriat Sumedang Ahmad Muzadi; Supriyadi, Tedi; Sukirman, Oman
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8912

Abstract

This study examines the influence of employee hospitality and price perception on revisit intention at Tanjung Duriat, Sumedang. A quantitative survey was conducted with 399 respondents, analyzed using multiple linear regression in SPSS. The results show that employee hospitality and price perception significantly affect revisit intention, both partially and simultaneously, with a contribution of 48.9%. Price perception has a stronger influence than hospitality. These findings imply that improving service quality and implementing fair, value-based pricing are essential strategies to enhance tourist loyalty and ensure sustainable destination competitiveness. Keywords: Employee Hospitality; Price Perception; Revisit Intention; Tourist Loyalty; Service Quality; Value-Based Pricing; Tourism Destination; Sustainable Tourism
Co-Authors Oman Sukirman, Oman Supriyadi, Tedi