Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Eliyanti, Anggi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Influencer Marketing and Online Customer Reviews on Repurchase Intention of Finally Found You Skincare on TikTok Application in Palu City: The Mediating Role of Customer Trust Eliyanti, Anggi; Ponirin; Mubaraq, Rahmat; Farid
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8923

Abstract

This study examines the effects of influencer marketing and online customer reviews on the repurchase intention of Finally Found You skincare products on TikTok in Palu City, with customer trust as a mediating variable. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with data collected from 120 respondents. The results indicate that online customer reviews and customer trust positively and significantly affect repurchase intention, while influencer marketing has no significant direct effect. Influencer marketing and online customer reviews significantly influence customer trust. The findings highlight the importance of strengthening customer trust to enhance repurchase intention in social commerce. Keywords: Influencer Marketing, Online Customer Review, Customer Trust, Repurchase Intention, Social Commerce, TikTok Shop, Skincare Products, Consumer Behavior
Co-Authors Farid Ponirin Rahmat Mubaraq