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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Tadulako International Journal of Applied Management (TaJAM) JPNM : Jurnal Pustaka Nusantara Multidisiplin Journal of Islamic Digital Economics and Management Journal of Humanities, Community Service, and Empowerment Journal of Media and Learning Technology
Ponirin
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI PROMOSI DALAM MENUMBUHKAN BRAND AWARENESS MELALUI INSTAGRAM PADA INDUSTRI KREATIF OUT OF THE BOX Shinta Rachmawati Afrilya; Maskuri Sutomo; Ponirin; Sri Wanti
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

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Abstract

Persaingan bisnis semakin ketat, terutama di industri kreatif. Industri ini menuntut pelaku usaha baru untuk lebih inovatif dalam memulai dan mengembangkan bisnis mereka. Bisnis harus dapat menarik minat pelanggan terhadap barang dan jasa mereka. Salah satu tantangan dalam memulai sebuah bisnis adalah bagaimana membuat produk dikenal oleh masyarakat, yang erat terkait dengan membangun merek. Salah satu yang dapat membangun merek adalah kesadaran merek, yang didefinisikan sebagai kemampuan merek untuk muncul di benak pelanggan saat mereka berpikir tentang jenis produk tertentu. Melakukan kegiatan promosi adalah salah satu cara yang dapat dilakukan untuk meningkatkan kesadaran merek. Promosi mendorong orang untuk membeli barang yang ditawarkan; penggunaan strategi promosi yang tepat dan sesuai pasar akan berdampak pada penjualan dan kesadaran merek. Dengan usaha Out of The Box sebagai objek penelitian, penelitian ini bertujuan untuk meningkatkan kesadaran merek dengan melakukan kegiatan promosi di media sosial Instagram. Kegiatan promosi ini akan difokuskan pada konten yang akan diunggah di Instagram, yang akan dirancang menggunakan pendekatan design thinking sehingga audience dapat mendapatkan rancangan konten yang sesuai dengan keinginan mereka. Studi ini menggunakan lima tahap pemikiran desain: empathize, define, ideate, prototype, dan test. Hasil dari penelitian ini menunjukkan bahwa strategi promosi melalui instagram dengan melakukan giveaway, instagram ads, endorse, dan promo potongan harga dengan dikemas bersama tipe konten yang beragam seperti konten promosi, edukasi, dan hiburan serta mengikuti tren dengan mencantumkan caption yang sederhana menggunakan Bahasa sehari- hari, istilah kekinian, dan memuat kalimat call to action dapat menumbuhkan tingkat brand awereness.
STRATEGI CONTENT MARKETING DALAM MEMBANGUN CUSTOMER ENGAGEMENT MELALUI MEDIA SOSIAL INSTAGRAM OUT OF THE BOX Faradila; Maskuri Sutomo; Ponirin; Sri Wanti
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

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Abstract

Media sosial dapat digunakan untuk mengembangkan strategi pemasaran yang efektif. Karena itu, saat ini tidak hanya digunakan sebagai hiburan, tetapi bisnis juga sering menggunakannya untuk mempromosikan bisnis. Salah satu strategi pemasaran yang sering digunakan dalam media sosial adalah content marketing. Salah satu usaha yang menerapkan strategi content marketing pada media sosial Instagram nya yaitu Out of The Box. Penelitian ini bertujuan untuk mengetahui bagaimana strategi content marketing yang telah diterapkan oleh Out of The Box dalam membangun customer engagement. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Metode pengumpulan data yang digunakan adalah wawancara mendalam, observasi, dan dokumen. Hasil dari penelitian ini adalah implementasi strategi content marketing yang diterapkan oleh Out of The Box melalui delapan tahapan content marketing yang meliputi: menentukan tujuan, pemetaan target pasar, penggagasan dan perencanaan konten, penciptaan konten, distribusi konten, penguatan konten, evaluasi konten, perbaikan konten. Strategi Content Marketing Out of The Box cukup mampu untuk membentuk dimensi Customer Engagement yaitu Keterlibatan Afektif, Keterlibatan Kognitif, dan Keterlibatan Perilaku. Keterlibatan kognitif berupa tingkat ketertarikan konsumen terhadap konten dan juga informasi dari konten. Keterlibatan afektif terbentuk berdasarkan antusias dan kepuasan konsumen terhadap konten. Keterlibatan perilaku terbentuk berdasarkan perilaku membagikan dan mendukung konten.
Analisis Faktor-Faktor Yang Dipertimbangkan Konsumen Berbelanja Di Sate Taichan Kampoeng Palu Nilah Karnillah Putri; Zakiyah Zahara; Ponirin; Fera
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 04 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i04.698

Abstract

The purpose of this research is to determine the factors that consumers consider when shopping at Sate Taichan Kampoeng Palu. This type of research uses a qualitative descriptive method with the aim of describing the situation in the field. Data was collected from 20 informants using interview, observation and documentation techniques with a sample of owners, several employees and several consumers. The research results show that the 7P marketing mix strategy analysis (Product, Price, Place, Promotion, People, Process, Physical Evidence) has an important role in selling Sate Taichan Kampoeng Palu products.
THE EFFECT OF PRODUCT QUALITY AND QRIS PAYMENT AS A MODERATING VARIABLE ON REPURCHASE DECISION Sutarman, Mohamad Anwar; Rombe, Elimawaty; Ponirin
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 6 No 1 (2024): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v6i01.108

Abstract

This study aims to determine whether product quality affects repurchase decisions, whether the availability of QRIS payment methods affects repurchase decisions, and whether the availability of QRIS payment methods influences the relationship between product quality and repurchase decisions. The method used in this research is quantitative, using an accidental sampling technique. Each construct in this study was evaluated using a 5-point Likert scale and analyzed using the PLS-SEM instrument. The result of this study is that H1, the variable of product quality (X), has a significant impact on the repurchase decision at the Banuia Momberata Poso cafe. The result is confirmed based on the t-statistic value of 2.578 > 1.96 with a p-value of 0.010 < 0.05. H2: The variability of the QRIS payment method (M) does not affect the repurchase decision at the Poso Banuia Momberata cafe. This can be proven by looking at the t-statistic value of 1.426 < 1.96 and the p-value of 0.154 > 0.05, H3 variable besar. 0.05, H3: QRIS payment method availability variable (M) does not moderate the effect of product quality (X) on the latent dependent variable, the repurchase decision, in Banuia Momberata Poso Cafe. This can be demonstrated by the t-statistic value of 1.188 < 1.96 and the p-value of 0.235 > 0.05.
THE EFFECT OF CONVENIENCE AND SECURITY OF USING QRIS PAYMENT METHODS ON PURCHASING DECISIONS WITH TRUST AS AN INTERVENING VARIABLE RIZKIANI, FITRAH; Bachri, Syamsul; Ponirin
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 6 No 2 (2024): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v6i2.138

Abstract

This study aims to determine the effect of convenience and security of using digital payment methods (QRIS) on consumer purchasing decisions with trust as an intervening variable (the case of Generation Z purchases in Palu City). The type of research is quantitative. The research sample was Gen Z in Palu City which was determined through purposive sampling method and amounted to 100 people. This study uses the Structural Equation Modeling (SEM) method, which is operated with SMART-PLS. The results of this study indicate that 1) Ease of use of digital payment methods (QRIS) has a significant effect on purchasing decisions, 2) Security of using digital payment methods (QRIS) has a significant effect on purchasing decisions, 3) Ease of use of digital payment methods (QRIS) has a significant effect on trust, 4) Security of using digital payment methods (QRIS) has a significant effect on trust, 5) Trust has a significant effect on purchasing decisions, 6) Ease of use of digital payment methods (QRIS) has a significant effect on purchasing decisions, 7) The security of using digital payment methods (QRIS) has a significant effect on purchasing decisions.
THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON PURCHASING DECISIONS AT IBL SHOP AND ITS IMPACT ON GENERATION Z CUSTOMER SATISFACTION IN PALU CITY Hasnianti; Adam, Rosida P.; Ponirin
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 6 No 3 (2024): December : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v6i3.148

Abstract

This study aims to determine and analyze the direct and indirect effects of digital marketing and product quality on consumer satisfaction on purchasing decisions at IBL Shop and its impact on generation Z consumer satisfaction in Palu City. Data collection was carried out by distributing questionnaires to consumers who shop at IBL Shop. The sampling technique used a purposive sampling technique using the Roscoe formula with a sample size of 100 respondents. The data analysis technique uses the SEM-Partial Least Square (PLS) method. The results showed that (1) Digital marketing has a positive and significant effect on customer satisfaction at IBL Shop for Generation Z in Palu City (2) Product quality has a positive and significant effect on customer satisfaction at IBL Shop for Generation Z in Palu City (3) Digital marketing has a positive and significant effect on purchasing decisions at IBL Shop for Generation Z in Palu City (4) Product quality has a positive and significant effect on purchasing decisions at IBL Shop for Generation Z in Palu City (4) Product quality has a positive and significant effect on purchasing decisions at IBL Shop for Generation Z in Palu City. (5) Purchasing decisions have a positive and significant effect on customer satisfaction at IBL Shop for Generation Z in Palu City (6) Digital marketing has a positive and significant effect on customer satisfaction through purchasing decisions at IBL Shop for Generation Z in Palu City (7) Product quality has a positive and significant effect on customer satisfaction through purchasing decisions at IBL Shop for Generation Z in Palu City
Pengaruh Digital Marketing dan Kepuasan Konsumen Terhadap Loyalitas Konsumen yang Dimediasi oleh Jenis Kelamin pada McDonald’s Kota Palu Haja; Muzakir; Ponirin; Farid
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5220

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan kepuasan konsumen terhadap loyalitas konsumen, dengan mempertimbangkan peran jenis kelamin sebagai variabel mediasi pada konsumen McDonald’s Kota Palu. Penelitian menggunakan metode kuantitatif dengan pendekatan survei melalui kuesioner yang disebarkan kepada 120 responden. Hasil analisis menunjukkan bahwa digital marketing memiliki pengaruh positif dan signifikan terhadap kepuasan dan loyalitas konsumen. Namun, kepuasan konsumen tidak memiliki pengaruh signifikan terhadap loyalitas konsumen. Selain itu, jenis kelamin ditemukan berpengaruh terhadap kepuasan konsumen, tetapi tidak berpengaruh signifikan terhadap loyalitas atau memoderasi hubungan antara digital marketing, kepuasan, dan loyalitas. Temuan ini menegaskan pentingnya strategi pemasaran digital yang inklusif dalam meningkatkan kepuasan dan loyalitas konsumen tanpa memandang perbedaan jenis kelamin.
The Influence of Competitive Prices and Product Quality on Purchase Decisions of Cabbage Vegetables in Wuasa Village, North Lore District, Poso Regency Arianto, Krisdian; Ponirin
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 1 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i01.p01

Abstract

This research aims to determine and analyze the influence of price and product quality simultaneously and partially on the decision to purchase cabbage in Wuasa Village, North Lore District, Poso Regency. The type of research used is descriptive verification research. The population of this study isThe exact number of cabbage buyers in Wuasa Village, North Lore District, Poso Regency. The sampling technique in this research used purposive sampling, with a sample size of 60 respondents. The data collection techniques used were observation, questionnaires and documentation. The scale used in this research is a Likert scale and the analytical tool used is multiple linear regression analysis. The results of this research show that price and product quality influence the decision to purchase cabbage in Wuasa Village, North Lore District, Poso Regency. Price influences the decision to purchase cabbage in Wuasa Village, North Lore District, Poso Regency. Product quality influences the decision to purchase cabbage in Wuasa Village, North Lore District, Poso Regency  
Strategy to Increase Brand Awareness of Kacandipa Micro, Small, and Medium Enterprises (MSMEs) Through Marketing Events in Sunju Village, Marawola District Sandana, Charol Lorent; Ira Nuriyati; Ponirin; Muh. Zeylo A.
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 2 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i02.p02

Abstract

This study aims to explore the effectiveness of event marketing in increasing brand awareness of Kacandipa MSME products in Sunju Village, Marawola District. The study's results indicate that marketing events, particularly culinary folk festivals, have a significant impact on introducing products to consumers both locally and beyond the village. Before the event, Kacandipa products were less well-known, but after the event, there was a significant increase in demand, especially from outside the town. The use of promotional media, both offline through banners and flyers, and online through social media, has proven effective in expanding the market and introducing products more widely. This aligns with marketing theory, which states that combining conventional and digital marketing will increase brand awareness more effectively. In addition to increasing brand awareness, marketing events also have a positive impact on consumer loyalty. Many consumers feel a deeper connection to the product after hearing the story of Kacandipa's origins, which strengthens their emotional bond with the product. The use of social media in this event also opens up greater market opportunities for Kacandipa MSMEs. Although there are challenges related to limited funds and a lack of understanding of digital marketing among MSMEs, this study shows that with greater support from the village government and local communities, this event-based marketing strategy can provide significant long-term benefits for MSMEs and the village economy.
The Effectiveness of Social Media Marketing on Tudung Saji MSME Products in Maholo Village Moh. Rezky Saputra; Ponirin; Syamsul Bahri; Asriadi
Journal of Humanities, Community Service, and Empowerment Vol. 1 No. 4 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2024.v01.i04.p05

Abstract

Tudung Saji MSME is a micro business that was established in 2018 in Maholo Village, East Lore District, Poso Regency. This activity aims to improve the skills, understanding, and capacity of MSME actors in utilizing social media as a means of product promotion. The focus of the training is directed at increasing digital competence and online marketing, in response to changes in consumer behavior that are increasingly dependent on digital platforms. The method used is a descriptive qualitative approach, with direct implementation at MSME locations. The results of the activity show that MSME players are able to create and manage WhatsApp Business accounts as promotional media, as well as understand the basics of digital marketing strategies. This activity is expected to be the first step in developing the digital ecosystem of MSMEs in rural areas, while increasing the competitiveness of local products in a wider market.
Co-Authors Arianto, Krisdian Asriadi Damanik, Nila Karmila Elimawaty Rombe Eliyanti, Anggi Faradila Farid Fera Haja Hasnianti Hernianti Ira Nuriyati Marwaiyah Maskuri Sutomo Moh. Rezky Saputra Mohammad Ega Nugraha Muh. Zeylo A. Musri Muzakir Nilah Karnillah Putri Purba, Lisnawati Rahmat Mubaraq Rismawati RIZKIANI, FITRAH Rosida P. Adam Sandana, Charol Lorent Shinta Rachmawati Afrilya Sri Wanti Sutarman, Mohamad Anwar Syamsul Bachri Syamsul Bahri Zakiyah Zahara