Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal Islamic Economics Ad Diwan Jurnal Pariwisata, Bisnis Digital dan Manajemen
Dede Mahendra
Universitas Indraprasta PGRI
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS GAYA BAHASA IKLAN PADA SUPERMARKET EDISI RAMADHAN 2025 DI INSTAGRAM Najihatul Fitri; Rahmat Teguh Haryadi; Nisa Aisyah; Dede Mahendra; Deswita Deswita; Reysa Anggraini Yuzdika; Wulan Tias Yunindra
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6743

Abstract

The creative and attractive use of language to emphasize a product's uniqueness in advertising is known as the use of language style in advertisements. The aim of this research is to describe the language styles used in supermarket advertisements on Instagram during Ramadhan 2025. This research is a qualitative research. The data analyzed consists of sentences found in supermarket advertisements published on Instagram (March 1 - March 21, 2025). Data analysis applies the language style theory, which classifies four language styles: comparative, contradictory, associative, and repetitive. The findings of this study indicate that the most frequently used language style in supermarket advertisements on Instagram during Ramadhan 2025 is the contradictory style, followed by the comparative style, the repetitive style, and the associative style. From these findings, it can be seen that the use of language style in advertising plays a significant role in increasing both the visual and verbal appeal of a promotional message. The findings of this research are expected to contribute to subsequent studies focused on the analysis of language use in digital advertisements across various platforms and contexts.
SPIRITUAL BRANDING DALAM PERSPEKTIF EKONOMI ISLAM: INTEGRASI NILAI-NILAI KEAGAMAAN DALAM STRATEGI PEMASARAN DAN RITEL MODERN Sayuti Hamdani; Dede Mahendra; Dodi Mardanus Cane; Fina Nursafitri Nasution; Srinengsih
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 5 No 2 (2026): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v5i2.2877

Abstract

Co-Authors Deswita Deswita Dodi Mardanus Cane Fina Nursafitri Nasution Najihatul Fitri Nisa Aisyah Rahmat Teguh Haryadi Reysa Anggraini Yuzdika Sayuti Hamdani Srinengsih Wulan Tias Yunindra