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All Journal Smart Society: Community Service and Empowerment Journal Jurnal Pariwisata, Bisnis Digital dan Manajemen
Deswita Deswita
Universitas Indraprasta PGRI
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS GAYA BAHASA IKLAN PADA SUPERMARKET EDISI RAMADHAN 2025 DI INSTAGRAM Najihatul Fitri; Rahmat Teguh Haryadi; Nisa Aisyah; Dede Mahendra; Deswita Deswita; Reysa Anggraini Yuzdika; Wulan Tias Yunindra
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6743

Abstract

The creative and attractive use of language to emphasize a product's uniqueness in advertising is known as the use of language style in advertisements. The aim of this research is to describe the language styles used in supermarket advertisements on Instagram during Ramadhan 2025. This research is a qualitative research. The data analyzed consists of sentences found in supermarket advertisements published on Instagram (March 1 - March 21, 2025). Data analysis applies the language style theory, which classifies four language styles: comparative, contradictory, associative, and repetitive. The findings of this study indicate that the most frequently used language style in supermarket advertisements on Instagram during Ramadhan 2025 is the contradictory style, followed by the comparative style, the repetitive style, and the associative style. From these findings, it can be seen that the use of language style in advertising plays a significant role in increasing both the visual and verbal appeal of a promotional message. The findings of this research are expected to contribute to subsequent studies focused on the analysis of language use in digital advertisements across various platforms and contexts.
Empowering Preschool Teachers: Excel Mastery for Report Writing and Teaching Module Development Arie Purwa Kusuma; Deswita Deswita; Lubban Anwari Alhamidi; Nurina Kurniasari Rahmawati; Rifa Atiyyah
Smart Society Vol. 4 No. 1 (2024): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v4i1.359

Abstract

Early childhood education is one of the most basic levels of education for children's growth and development. Teachers who provide education for early childhood are required to have a special level of education and competence in compiling teaching modules for learning activities. Information technology literacy supports teachers in solving administrative problems. One of the administrative things that teachers routinely do is make report cards for their students. Using Microsoft Excel software has many features and functions that can help in creating reports. Apart from that, teaching materials in learning need to be considered, including teaching modules which must be developed by teachers themselves to suit the environmental context and learning needs of their students, including teachers in Early Childhood Education (PAUD). The aim of this service is to create teaching modules for learning activities. The method used in the activity was training using lecture, question and answer and discussion methods, with a total of 156 participants which was carried out over two days. Through this activity, participants' skills and understanding increased regarding the use of Microsoft Excel software and all teachers understood more about teaching modules, preparation steps and the use of Excel in making report cards.
Co-Authors Arie Purwa Kusuma Dede Mahendra Lubban Anwari Alhamidi Najihatul Fitri Nisa Aisyah Nurina Kurniasari Rahmawati Rahmat Teguh Haryadi Reysa Anggraini Yuzdika Rifa Atiyyah Wulan Tias Yunindra