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All Journal Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Pariwisata, Bisnis Digital dan Manajemen
Helianthi Dewi
Institut Pertanian Bogor
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences Other

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Development Strategy of Traditional Culinary as a Sustainable Culinary Ecotourism Attraction in Semanu District, Gunungkidul Ira Resmayasari; Melewanto Patabang; Hana Kristianti; Helianthi Dewi
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7400

Abstract

Traditional culinary heritage plays a crucial role as a cultural identity and a sustainable tourism attraction. This study aims to analyze the development strategy of traditional cuisine in Semanu District, Gunungkidul, using a descriptive qualitative approach with SWOT Analysis. The findings reveal key strengths in unique taste and traditional processing techniques (score 2.23), while weaknesses include conventional marketing and unstable raw material prices (score 1.01). Externally, opportunities arise from consumer preference and local resource potential (score 2.04), whereas threats stem from modern food competition and seasonal raw materials (score 1.00). The overall position of Semanu’s traditional cuisine falls in quadrant I (internal score +1.22; external score +1.04), so an intensive growth strategy is recommended. This strategy should include recipe preservation, product diversification, culture-based innovation, digital marketing, quality improvement, and capacity building for local entrepreneurs. Thus, Semanu’s traditional cuisine holds great potential as a sustainable culinary tourism attraction that supports cultural preservation and improves community welfare.
Pengembangan Program Interpretasi Desa Wisata Nglanggeran Berbasis Potensi Lokal Marsya Anargyaningtyas; Helianthi Dewi
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13222

Abstract

Desa Wisata Nglanggeran memiliki kekayaan alam dan budaya yang besar, tetapi sebagian potensinya belum dikemas menjadi pengalaman belajar yang terstruktur bagi wisatawan. Penelitian ini bertujuan mengidentifikasi subjek interpretasi, menganalisis potensi unggulan, minat wisatawan dan kesiapan masyarakat, serta menyusun program interpretasi yang dapat diterapkan oleh pengelola desa wisata. Penelitian dilaksanakan pada Februari sampai Maret 2025 menggunakan pendekatan campuran. Data kualitatif diperoleh melalui observasi, wawancara mendalam, dan studi dokumen, sedangkan data kuantitatif diperoleh melalui kuesioner kepada 100 wisatawan dan 100 warga yang memenuhi kriteria responden. Potensi dinilai dengan One Score One Indicator Scoring System, sementara minat dan kesiapan dianalisis menggunakan distribusi frekuensi dan indeks skala Likert. Hasil penelitian mengidentifikasi 21 jenis flora, 5 jenis fauna, 3 bentang alam, 1 objek buatan, dan 70 unsur budaya. Gunung Api Purba memperoleh skor potensi tertinggi sebesar 5,51, diikuti kakao 5,42 dan karawitan 5,27. Motivasi fisik wisatawan mencapai 88,1 persen dan motivasi budaya 83,5 persen. Kesiapan masyarakat berada pada kategori sangat siap, dengan indeks sikap 91,8 persen, pengetahuan 87,6 persen, fasilitas 84,0 persen, dan kesiapan menerima perubahan 87,9 persen. Sintesis temuan menghasilkan empat program interpretasi harian dan bermalam serta booklet sebagai media pendukung. Program disarankan diterapkan secara bertahap melalui pelatihan interpreter, uji coba paket, penguatan fasilitas, dan evaluasi berkala agar pengalaman wisata tetap edukatif, autentik, aman, serta memberi manfaat bagi masyarakat lokal
Co-Authors Hana Kristianti Ira Resmayasari Marsya Anargyaningtyas Melewanto Patabang