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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Management and Education Journal
Yunus Febriyansah
Universitas KH. A. Wahab Hasbullah
Economics, Econometrics & Finance Education Social Sciences Other

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Strategi dan Manajemen Pemasaran Dalam Meningkatkan Sisa Hasil Usaha Unit Simpan Pinjam Koperasi Unit Desa Sumber Rejeki Mojoagung Moh. Ja’far Sodiq; Yunus Febriyansah; Roosmarrani Setiawati
Management and Education Journal Vol. 2 No. 2 (2024)
Publisher : Lembaga Institute Development of Social Economic Cociety

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Abstract

Penelitian ini membahas prihal strategi dan manajemen pemasaran USP KUD Sumber Rejeki Mojoagung, dengan tujuan untuk memperoleh gambaran tentang strategi dan manajemen pemasaran pada unit simpan pinjam koperasi unit desa dalam meningkatkan sisa hasil usaha melalui manajemen pemasaran. Upaya menjawab semua permasalahan diatas, peneliti menggunakan metode kualitatif, teknik pengumpulan data dalam bentuk observasi, sumber-sumber yang terkait dengan tema koperasi. Manajemen pemasaran pada koperasi mencakup produk yang ditawarkan oleh koperasi dan melakukan promosi untuk mendapatkan anggota dan calon anggota yang diinginkan. Strategi ini dilakukan untuk pengembangan pada USP KUD Sumber Rejeki dalam meningkatkan Sisa Hasil Usaha, manajemen pemasaran menjelaskan terkait kajian teori mengenai asal kata koperasi, koperasi menurut regulasi, tujuan dan fungsi koperasi, manfaat koperasi, penmabahan anggota melalui produk,kualifikasi anggota, penyelamatan pinjaman bermasalah, pelayanan anggota dan calon anggota.
Pelatihan Penggunaan E-Commerce Shopee dan Sosial Media sebagai Alat Pemasaran Produk Moch. Faizul Huda; Yunus Febriyansah; Maulida Dini Karimah; Meliya Ayu Romantika; Alifiyah Alqaedah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i2.4850

Abstract

Digital marketing is a marketing strategy to promote a business, brand or business by utilizing digital media. Through digital-based media, businesses gain access to resources that are otherwise unavailable to business owners, including the people living in Seketi Village, Jombang. One of the community groups in Seketi Village which operates in the business sector is the Asman Group. Implementation of service activities carried out by the team of University of KH. A. Wahab Hasbullah is product marketing training and community business improvement. This training activity uses a face-to-face/offline meeting method between resource persons and partners located at the Seketi Village Hall office, Mojoagung District, Jombang Regency. The implementation of this service program in the form of "Training on the Use of Shopee E-Commerce and Social Media as a Tool for Marketing Products" includes several strands, namely Identifying Community Needs, Creating Shopee and Instagram Accounts, Operational Assistance and Implementation of Shopee E-Commerce Accounts and Instagram Accounts for Partner. The results of this activity can be seen from the training participants' understanding of marketing on E-Commerce and social media. Participants indirectly learned that marketing on social media and E-Commerce can reach a wider market and is easily accessible to anyone.
Co-Authors Alifiyah Alqaedah Maulida Dini Karimah Meliya Ayu Romantika MOCH. FAIZUL HUDA Moh. Ja’far Sodiq Roosmarrani Setiawati