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Roosmarrani Setiawati
Universitas Darul Ulum Jombang

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Strategi dan Manajemen Pemasaran Dalam Meningkatkan Sisa Hasil Usaha Unit Simpan Pinjam Koperasi Unit Desa Sumber Rejeki Mojoagung Moh. Ja’far Sodiq; Yunus Febriyansah; Roosmarrani Setiawati
Management and Education Journal Vol. 2 No. 2 (2024)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v2i2.30

Abstract

Penelitian ini membahas prihal strategi dan manajemen pemasaran USP KUD Sumber Rejeki Mojoagung, dengan tujuan untuk memperoleh gambaran tentang strategi dan manajemen pemasaran pada unit simpan pinjam koperasi unit desa dalam meningkatkan sisa hasil usaha melalui manajemen pemasaran. Upaya menjawab semua permasalahan diatas, peneliti menggunakan metode kualitatif, teknik pengumpulan data dalam bentuk observasi, sumber-sumber yang terkait dengan tema koperasi. Manajemen pemasaran pada koperasi mencakup produk yang ditawarkan oleh koperasi dan melakukan promosi untuk mendapatkan anggota dan calon anggota yang diinginkan. Strategi ini dilakukan untuk pengembangan pada USP KUD Sumber Rejeki dalam meningkatkan Sisa Hasil Usaha, manajemen pemasaran menjelaskan terkait kajian teori mengenai asal kata koperasi, koperasi menurut regulasi, tujuan dan fungsi koperasi, manfaat koperasi, penmabahan anggota melalui produk,kualifikasi anggota, penyelamatan pinjaman bermasalah, pelayanan anggota dan calon anggota.
Ambiguitas Kemitraan dan Prekarisasi Kerja Digital, Host Live Streaming Dalam Dinamika Kapitalisme Platform di Indonesia Usriya Fara Nabila; Moh. Ja’far Sodiq Maksum; Roosmarrani Setiawati
Management and Education Journal Vol. 4 No. 1 (2026)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v4i1.71

Abstract

Digital transformation through the platform economy has blurred the boundary between workers and entrepreneurs. In live streaming commerce, hosts are positioned as independent partners with flexibility but remain structurally subordinated through data-driven control. This study analyzes the position of live streaming hosts from a sociology of work perspective by integrating the ideas of Karl Marx, Max Weber, and Karl Polanyi. The research uses a qualitative normative-critical approach based on interdisciplinary literature and regulatory analysis. The findings show that platform partnerships represent a reorganization of labor relations in digital capitalism, where algorithmic mechanisms regulate visibility, performance, and income. Work flexibility becomes conditional, while economic risks and system penalties are transferred to hosts. As a result, hosts occupy a liminal position between workers and entrepreneurs but are structurally closer to subordinated labor. These conditions highlight the need for policy intervention that considers the social dimensions of digital work and principles of social justice.
Analisis Perbandingan Kinerja Koperasi Merah Putih dengan KUD di Era Orde Baru, Studi Kasus pada Aspek Ekonomi dan Sosial Moh. Ja’far Sodiq Maksum; Roosmarrani Setiawati; M. Farid Nasrullohi
Management and Education Journal Vol. 4 No. 1 (2026)
Publisher : Lembaga Institute Development of Social Economic Cociety

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67538/mej.v4i1.73

Abstract

This article analyzes the comparative economic and social performance between Koperasi Merah Putih—a national program for community-based village cooperatives launched in 2025—and Koperasi Unit Desa (KUD), which developed during Indonesia’s New Order era. The study employs a case study approach with a qualitative-comparative method enriched by quantitative projections of economic performance, based on historical data from KUD and projected growth for Koperasi Merah Putih. The theoretical framework draws upon the Cooperative Institutional Theory (Law No. 17/2012), Community-Based Economic Development (CBED), Social Capital Theory (Putnam, 1993), and Institutional Transformation Theory (North, 1990). The findings reveal that Koperasi Merah Putih demonstrates a more adaptive institutional design, broader business diversification, and higher member participation compared to KUD. Economic performance projections indicate significant potential contributions to village economies through multiplier effects across various sectors. Social capital rooted in active participation emerges as a key success factor, while the main challenges involve strengthening management capacity, digitalization, and independent oversight. The study recommends modern management training, implementation of external audits, and longitudinal research to continuously evaluate economic and social impacts.
Co-Authors M. Farid Nasrullohi Moh. Ja’far Sodiq Moh. Ja’far Sodiq Maksum Usriya Fara Nabila Yunus Febriyansah