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All Journal Journal of Management and Islamic Finance Pattimura Proceeding : Conference of Science and Technology Diankara-Pengabdian Kepada Masyarakat
Ricky Setiawan
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Economics, Econometrics & Finance Energy Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics

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Pendampingan Transformasi Digital Marketing dan Optimalisasi Konten Kreatif Guna Penguatan Branding UMKM Bakso Daeng Tiro Winda; Samsinar; Masnawaty Sangkala; Zulfadly Yusuf; Ricky Setiawan; Indri Sapira Putri; Siti Syahraeni; Chris Dayanti Br. Ginting S, S.E., M.Si., CTT
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2026): DIANKARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPMK Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/diankara.v2i4.1837

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan branding UMKM Bakso Daeng Tiro melalui pendampingan digitalisasi pemasaran berbasis media sosial dan platform digital. Permasalahan utama mitra adalah pemasaran usaha yang masih dilakukan secara konvensional melalui promosi dari mulut ke mulut dan belum memanfaatkan media digital secara optimal. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) dengan teknik observasi, wawancara, dokumentasi, serta pendampingan langsung kepada mitra usaha. Program yang dilakukan meliputi optimalisasi media sosial Instagram dan TikTok, pembuatan konten digital, pendaftaran lokasi usaha pada Google Maps, pendampingan marketplace, serta peningkatan tampilan visual usaha melalui penyerahan spanduk dan desain menu baru. Hasil kegiatan menunjukkan bahwa program pendampingan berhasil meningkatkan kehadiran digital UMKM melalui penggunaan media sosial dan platform digital sebagai sarana promosi usaha. Selain itu, mitra mulai memahami pentingnya pemasaran digital dalam memperluas jangkauan promosi dan meningkatkan visibilitas usaha. Meskipun dampak terhadap peningkatan penjualan belum dapat diukur secara maksimal, program ini memberikan perubahan positif terhadap pengembangan pemasaran UMKM Bakso Daeng Tiro di era digital.
Pendampingan Pemasaran Media Sosial UMKM 'Emmy Kue' di Pasar Sentral Pangkep Sebagai Strategi Penguatan Digital Branding Usaha Muh Wahyu Tirsyad Eka Putra; Rahmatullah; Nurafni Oktaviyah; Muh. Qodri Alfairus; Ricky Setiawan; Zidan Nuraedin; Chris Dayanti Br. Ginting S, S.E., M.Si., CTT
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2025): DIANKARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPMK Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/diankara.v1i3.1839

Abstract

Perkembangan teknologi digital menuntut Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi guna menjaga relevansi bisnis, namun kesenjangan literasi teknologi masih menjadi kendala utama di tingkat lokal. Kegiatan pengabdian masyarakat ini bertujuan untuk mentransformasi sistem pemasaran konvensional pada UMKM Emmy Kue di Kabupaten Pangkep menjadi sistem berbasis digital melalui platform media sosial. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) yang meliputi tahapan observasi, perencanaan strategi, aktivasi akun bisnis, serta pendampingan pembuatan konten kreatif. Hasil kegiatan menunjukkan bahwa intervensi berupa optimalisasi Instagram berhasil meningkatkan visibilitas produk secara signifikan, yang dibuktikan dengan meluasnya jangkauan informasi produk kepada calon konsumen baru. Pengabdian ini menyimpulkan bahwa penguatan kehadiran digital melalui media sosial efektif dalam memperluas pangsa pasar UMKM kuliner tradisional, meskipun pengembangan identitas visual secara profesional tetap disarankan sebagai langkah pengembangan selanjutnya.
Implementation of Islamic Social Reporting (ISR) From the Perspective of Shariah Enterprise Theory: A Comparative Study on Bank BSI and Bank Muamalat Syafar Ahmad; Ricky Setiawan; Itsna Muflikhah; Yustika Jauhari
Journal of Management and Islamic Finance Vol. 6 No. 1 (2026): Journal of Management and Islamic Finance
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v6i1.13149

Abstract

This study aimed to analyzes and compares the level of Islamic Social Reporting (ISR) disclosure between two major Islamic banks in Indonesia—Bank Syariah Indonesia (BSI) and Bank Muamalat Indonesia (BMI)—from 2021 to 2024. The comparison is framed within the Shariah Enterprise Theory (SET) to evaluate the implementation of sharia-based governance and maqāṣid al-syarī'ah values in their social reporting practices. Using a descriptive-comparative approach, ISR disclosure is measured across six dimensions comprising 23 items, based on content analysis of annual and sustainability reports. BSI consistently achieved 100% ISR disclosure throughout the period, while BMI improved from 91.3% in 2021 to 95.6% from 2022 to 2024. The main gaps for BMI were in environmental disclosure and structured sharia compliance reporting. The study reveals that: (1) ISR disclosure levels reflect the maturity of sharia governance structures, with BSI’s post-merger integration enabling full compliance; (2) Environmental and independent sharia audit aspects remain the weakest dimensions of ISR in Indonesian Islamic banking; (3) High ISR disclosure correlates with institutional credibility, yet completeness does not necessarily guarantee substantive accountability. Implication: High ISR disclosure reflects stronger sharia governance and transparency. However, beyond completeness, the quality and substance of disclosures—particularly in environmental accountability and independent sharia auditing—require emphasis. Regulators should refine ISR frameworks to distinguish genuine sharia accountability from mere administrative compliance, promoting substantive transparency in Islamic banking.
Digital Forensic Accounting in the Era of Cybercrime: A Global Bibliometric Review Nurul Maghfirah Surianto; Ricky Setiawan
Pattimura Proceeding 2026: Proceeding of the 3rd International Conference of International Conference on Business and Eco
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pcst.2026.iconbe.p267-280

Abstract

This study uses bibliometric analysis to examine developments and research trends in the field of forensic accounting from 2005 to 2025. Publication data extracted from the Scopus database is analyzed using VOSviewer software to map statistical patterns, visualize academic networks, and identify key research topics in this field. The results reveal dynamic shifts in publication volume caused by factors such as the increasing complexity of financial crime, advances in the integration of digital technologies, heightened expectations for transparency, evolving regulatory frameworks, increased interdisciplinary collaboration, and improved internal control mechanisms. The high volume of journal articles indicates strong global academic interest. In addition, the analysis highlighted significant contributions from both developed and emerging economies, including the United States, India, United Kingdom, Indonesia, South Korea and Australia. Key research topics include risk management, fraud detection, digital forensics, fraud analysis, digital compliance, and financial governance. This study underscores the ongoing need for research to improve fraud detection and prevention strategies, promote global academic collaboration, and strengthen efforts to maintain financial integrity and transparency
Co-Authors Alfairus, Muh. Qodri Chris Dayanti Br. Ginting Indri Sapira Putri Itsna Muflikhah Masnawaty Sangkala Muh Wahyu Tirsyad Eka Putra Nurafni Oktaviyah Nurul Maghfirah Surianto Rahmatullah Samsinar Siti Syahraeni Syafar Ahmad Winda Yustika Jauhari Zidan Nuraedin Zulfadly Yusuf